Conversion Api

Answer

Marketing leaders discuss Black Friday strategies and how conversion campaign tests are reshaping their Meta advertising and attribution models.

Source: Holiday Offers vs Black Friday, Cyber Monday: Which Comes First? on Marketing Operators.

Top episodes

1. 1. Holiday Offers vs Black Friday, Cyber Monday: Which Comes First?

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   Marketing leaders discuss Black Friday strategies and how conversion campaign tests are reshaping their Meta advertising and attribution models.

2. 2. Why Great Marketers Think Like Data Scientists, with Eric Seufert

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   Measurement expert Eric Seufert discusses how modern marketers approach data and tracking in a post-privacy landscape.

3. 3. Meta Ads Underperforming? Why + What To Do Right Now

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   The hosts analyze the gap between clicks and conversions on Meta and how to adjust strategy when performance metrics shift.

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