Ep 109: AKNF - Google and Facebook Ads in the Post iOS14.5 Landscape
DTC Podcast · with Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement · June 7, 2021 · 27 min
Summary
This episode breaks down the immediate and long-term impact of iOS 14.5 on Facebook and Google Ads for DTC brands. It offers a crucial workaround for tracking 1-day and 7-day conversions in Facebook Ads Manager and provides strategies for adapting attribution models and campaign structures in a privacy-first advertising landscape. Ecommerce operators will gain actionable insights to optimize paid media performance amidst evolving data limitations.
Key takeaways
Implement the discussed workaround to accurately total 1-day and 7-day conversions in Facebook Ads Manager, bypassing delayed reporting issues post-iOS 14.5.
Re-evaluate and adapt attribution models across Facebook and Google Ads, moving beyond traditional methods that are no longer effective in the new data environment.
Consider shifting ad spend and strategic focus towards YouTube advertising as a potentially more impactful channel, given the diminished effectiveness of Google Display for some DTC brands.
Consolidate ad campaigns to improve efficiency and maintain performance when dealing with less robust data signals and privacy changes.
Understand that traditional targeting and measurement are evolving; prioritize agile strategies and continuous learning to navigate ongoing platform updates and privacy shifts.
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It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5.
Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement were all in fine form as we dove in on the following topics: The overall impact of iOS14.5 on Facebook and Google Ads The crazy workaround we figured out to see 1-day and 7-day conversions totaled correctly in Facebook Ads Manager 🤓 Attribution modeling across both platforms and what we're learning. Is Google Display dead? YouTube's time to shine. Advice for campaign structure, and why we're constantly consolidating. Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about paid acquisition?
Implement the discussed workaround to accurately total 1-day and 7-day conversions in Facebook Ads Manager, bypassing delayed reporting issues post-iOS 14.5.
What does this episode say about analytics & attribution?
Re-evaluate and adapt attribution models across Facebook and Google Ads, moving beyond traditional methods that are no longer effective in the new data environment.
What does this episode say about dtc strategy?
Consider shifting ad spend and strategic focus towards YouTube advertising as a potentially more impactful channel, given the diminished effectiveness of Google Display for some DTC brands.
What does this episode say about paid acquisition?
Consolidate ad campaigns to improve efficiency and maintain performance when dealing with less robust data signals and privacy changes.
What does this episode say about paid acquisition?
Understand that traditional targeting and measurement are evolving; prioritize agile strategies and continuous learning to navigate ongoing platform updates and privacy shifts.
