This episode provides a tactical breakdown of how DTC brands can navigate the immediate and long-term impacts of iOS 14.5. Experts from Pilothouse and Helmkin share real-time performance insights and actionable strategies for ad accounts, emphasizing the shift towards robust external data modeling and creative optimization to survive and thrive in a privacy-first advertising landscape.
Key takeaways
Implement robust external data modeling to compensate for reduced granular tracking data post-iOS 14.5.
Prioritize and aggressively test new ad creatives, as compelling creative becomes even more critical for performance.
Investigate and integrate server-side tracking solutions like Conversions API to improve data accuracy and measurement.
Conduct A/B tests and experimentation vigorously to uncover new insights and optimize campaign performance under the new privacy framework.
Understand the three biggest changes observed in ad accounts since iOS 14.5 and adapt strategies accordingly, focusing on performance recovery and new attribution methods.
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Welcome to the nerdiest iOS 14.5 podcast you’ll ever hear. We’ve assembled a crack team of experts from Pilothouse and Helmkin to talk you through what to expect during the iOS 14.5 transition and provide insight into what our teams are seeing. Listen to the pod for: 📦 The three biggest changes we’ve seen in our accounts so far.
📦 What kind of performance we’re seeing in our accounts. 📦 Why you need an effective way to model your data externally. 📦 Test results from the Pilothouse team (plus what tests you should be running). 📦 Why creative is still king. 📦 Predictions for the future of conversions API. Bottom line: this iOS’nt the end of the world.
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Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about paid acquisition?
Implement robust external data modeling to compensate for reduced granular tracking data post-iOS 14.5.
What does this episode say about analytics & attribution?
Prioritize and aggressively test new ad creatives, as compelling creative becomes even more critical for performance.
What does this episode say about dtc strategy?
Investigate and integrate server-side tracking solutions like Conversions API to improve data accuracy and measurement.
What does this episode say about paid acquisition?
Conduct A/B tests and experimentation vigorously to uncover new insights and optimize campaign performance under the new privacy framework.
What does this episode say about paid acquisition?
Understand the three biggest changes observed in ad accounts since iOS 14.5 and adapt strategies accordingly, focusing on performance recovery and new attribution methods.
