Cold Traffic Conversion

Answer

Kendra Kawala discusses scaling Maker Wines by using B2B tactics like cold outreach to build a DTC category leader.

Source: How She Used B2B Tactics to Scale a DTC Wine Brand - The Shopify Growth Show (#13) on The Shopify Growth Show.

Top episodes

1. 1. How She Used B2B Tactics to Scale a DTC Wine Brand - The Shopify Growth Show (#13)

   The Shopify Growth Show

   Kendra Kawala discusses scaling Maker Wines by using B2B tactics like cold outreach to build a DTC category leader.

2. 2. How to 4x Traffic Without Wasting Money on Ads [LIVE EVENT](#195)

   The Shopify Growth Show

   Jim Huffman explains how to 4x traffic without ads by understanding the difference between capturing existing demand and creating new demand.

3. 3. The First 90 Days of Being a CMO (#183)

   The Shopify Growth Show

   Growth experts dive into tactical discussions on diagnosing whether you have a traffic quality problem or a conversion optimization problem.

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