Cold Traffic Conversion

Answer

Kendra Kawala of Maker Wines discusses using B2B sales grit and cold outreach tactics to build and convert a brand-new DTC category.

Source: How She Used B2B Tactics to Scale a DTC Wine Brand - The Shopify Growth Show (#13) on The Shopify Growth Show.

Top episodes

1. 1. How She Used B2B Tactics to Scale a DTC Wine Brand - The Shopify Growth Show (#13)

   The Shopify Growth Show

   Kendra Kawala of Maker Wines discusses using B2B sales grit and cold outreach tactics to build and convert a brand-new DTC category.

2. 2. How to 4x Traffic Without Wasting Money on Ads [LIVE EVENT](#195)

   The Shopify Growth Show

   Jim Huffman hosts a workshop on demand creation versus demand capture, focusing on how to grow traffic and ensure it converts without wasting ad spend.

3. 3. The First 90 Days of Being a CMO (#183)

   The Shopify Growth Show

   A tactical discussion on growth leadership, specifically diagnosing whether growth issues stem from low-quality traffic or poor conversion mechanics.

← Search again on AskThePods