This episode focuses on a structured 90-day plan for CMOs and ecommerce operators to identify and fix leaky funnels. It emphasizes moving beyond random optimizations to a systematic approach of diagnosis, focused execution on high-impact friction points, and establishing a repeatable growth system for sustained revenue improvement.
Key takeaways
Implement a 90-day plan structured around diagnosis (Days 1-30), focused execution (Days 31-60), and building a repeatable growth system (Days 61-90) to address funnel leaks systematically.
Prioritize fixing funnel leaks by their business impact, not just percentage drop. A small drop-off at the bottom of the funnel (e.g., checkout) can be more costly than a larger one at the top (e.g., traffic source).
Map the full customer journey from traffic to revenue to understand all touchpoints and handoffs, separating traffic quality issues from conversion problems, and ensuring message match across all stages.
Focus execution on improving pages closest to conversion, reducing friction in forms/checkouts, and strategically placing proof points where buyer hesitation is highest to maximize impact.
Measure changes against actual revenue and business outcomes, not just surface-level metrics. Document winning patterns and expand successful fixes to similar funnel points to build a continuous improvement system.
Jim shares a fantastic LinkedIn Live conversation with Growth Hit's head of growth, Jordan Summers. They dive into a very tactical discussion about How to succeed (not get fired) as a newly hired Head of growth for a business, brand, or startup.TOPICS DISCUSSED IN TODAY’S EPISODEThe first 90 daysStarting StrongQuick wins vs long term goalsMistakes to avoidBuilding trustDefining KPI’sMarketing and salesBusiness health vs growth KPIBuilding a teamDeploying frameworksQualitative vs quantitative researchNon-linear leapsResources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's TwitterAdditional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)<
What does this episode say about conversion & cro?
Implement a 90-day plan structured around diagnosis (Days 1-30), focused execution (Days 31-60), and building a repeatable growth system (Days 61-90) to address funnel leaks systematically.
What does this episode say about analytics & attribution?
Prioritize fixing funnel leaks by their business impact, not just percentage drop. A small drop-off at the bottom of the funnel (e.g., checkout) can be more costly than a larger one at the top (e.g., traffic source).
What does this episode say about founder & leadership?
Map the full customer journey from traffic to revenue to understand all touchpoints and handoffs, separating traffic quality issues from conversion problems, and ensuring message match across all stages.
What does this episode say about conversion & cro?
Focus execution on improving pages closest to conversion, reducing friction in forms/checkouts, and strategically placing proof points where buyer hesitation is highest to maximize impact.
What does this episode say about conversion & cro?
Measure changes against actual revenue and business outcomes, not just surface-level metrics. Document winning patterns and expand successful fixes to similar funnel points to build a continuous improvement system.
