A focused look at Facebook's Campaign Budget Optimization (CBO), explaining how to set budgets at the campaign level and scale effectively using history cycles.
A focused look at Facebook's Campaign Budget Optimization (CBO), explaining how to set budgets at the campaign level and scale effectively using history cycles.
Explores the differences between Campaign Budget and Ad Set Budget Optimization, providing guidance on when to use each for maximum efficiency.
A follow-up episode specifically dedicated to scaling Campaign Budget Optimized (CBO) campaigns with actionable benchmarks for budgets and ad quantities.