This episode dives into actionable strategies for scaling Facebook CBO campaigns. It provides concrete advice on budget adjustments, duplication tactics, and leveraging automation to optimize ad spend and maximize ROAS for ecommerce businesses.
Key takeaways
Increase CBO campaign budgets by 100-500% if they're delivering +3X ROAS and target CPA.
Duplicate well-performing CBO campaigns, especially those driving excellent results, to rapidly scale success.
Implement 3-5 day history cycles for CBO scaling to allow campaigns to stabilize and gather sufficient data before making significant changes.
Start new budget CBO campaigns at midnight or early in the day to give Facebook's algorithm ample time to optimize delivery throughout the day.
Utilize automation to pause underperforming ad sets within CBO campaigns, reallocating budget to more effective segments and improving overall efficiency.
Feed top-of-funnel CBO campaigns consistently, as they drive activity further down the funnel, impacting mid and bottom-funnel performance.
Consolidate budget if resources are limited to maximize impact on high-performing campaigns.
Approach scaling with a strategic mindset, recognizing that continuous testing and adaptation are crucial for sustained growth.
Consider a course for more in-depth learning for advanced CBO scaling strategies.
With the introduction of Campaign Budget Optimisation late last year,
We are now able to SET budgets at the Campaign Level and
Test a range of Adsets at a Campaign Level From September 2019 you will ONLY be able to set Campaign level budgets.
So no ad set budget option.
What does this episode say about paid acquisition?
Increase CBO campaign budgets by 100-500% if they're delivering +3X ROAS and target CPA.
What does this episode say about paid acquisition?
Duplicate well-performing CBO campaigns, especially those driving excellent results, to rapidly scale success.
What does this episode say about paid acquisition?
Implement 3-5 day history cycles for CBO scaling to allow campaigns to stabilize and gather sufficient data before making significant changes.
What does this episode say about paid acquisition?
Start new budget CBO campaigns at midnight or early in the day to give Facebook's algorithm ample time to optimize delivery throughout the day.
What does this episode say about paid acquisition?
Utilize automation to pause underperforming ad sets within CBO campaigns, reallocating budget to more effective segments and improving overall efficiency.
