Brand Reputation Damage

Answer

Crisis PR expert Sam Gauchier discusses brand 'cancellation' and how to manage a brand's reputation in the age of viral social media backlashes.

Source: The new life cycle of a brand ‘cancellation’ on Modern Retail Podcast.

Top episodes

1. 1. The new life cycle of a brand ‘cancellation’

   Modern Retail Podcast

   Crisis PR expert Sam Gauchier discusses brand 'cancellation' and how to manage a brand's reputation in the age of viral social media backlashes.

2. 2. *TEASER* Shopify's CriYeezus Response

   Future Commerce

   A breakdown of the reputational fallout and brand damage following Shopify's response to the Kanye West Super Bowl ad debacle.

3. 3. How to Grow Your Brand In 2026 | Ep 958

   The Game with Alex Hormozi

   Alex Hormozi discusses the pitfalls of brand growth, specifically how bad associations or mistakes can significantly hurt a brand's reputation.

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