This episode provides critical insights for ecommerce founders on mastering public relations and crisis communication. Learn from major PR disasters and discover actionable strategies for securing media coverage, launching products successfully, and protecting your brand reputation when inevitable challenges arise. Founders will understand the critical 48-hour window in a crisis and how to effectively pitch journalists.
Key takeaways
Silence is brand suicide during a crisis; respond within a proactive 48-hour window.
Journalists require a compelling 'Why You, Why Now?' answer to your pitch; focus on unique value and timely relevance.
Proactively shape your brand's narrative through strategic PR to avoid reputational damage and capitalize on media opportunities.
Understand the risks and rewards of bold PR strategies by analyzing past crises like the Ultraviolet SPF scandal.
Don't just react to PR issues; implement crisis preparedness plans and monitor media to effectively manage brand mentions and sentiment.
Free SEO Audit Free PR Audit From CarolineWhat do Coldplay, sunscreen, and coconut yoghurt have in common?They’ve all been at the centre of major PR disasters that eCommerce founders must learn from.In this episode, Ryan Martin is joined by Caroline Voaden, founder of Story Copywriting & PR, a former crisis comms pro turned PR strategist helping Aussie brands get seen for the right reasons.Whether you’re looking to land media coverage, launch a new product, or avoid your own public meltdown, this episode is packed with punchy insights and practical takeaways.🔥 What REALLY happened behind the Ultraviolet SPF scandal (and why their bold PR play was a high-stakes gamble)🧠 Why most eCom founders fail at PR (and how to fix it)⏱️ The 48-hour crisis window, and why silence is brand suicide🧲 How to pitch journalists so they actually say yes💡 “Why You, Why Now?” the question every founder must answer before hitting send🎯 Should you go big with a stu
Frequently asked about this episode
What does this episode say about brand strategy?
Silence is brand suicide during a crisis; respond within a proactive 48-hour window.
What does this episode say about crisis management?
Journalists require a compelling 'Why You, Why Now?' answer to your pitch; focus on unique value and timely relevance.
What does this episode say about public relations?
Proactively shape your brand's narrative through strategic PR to avoid reputational damage and capitalize on media opportunities.
What does this episode say about brand strategy?
Understand the risks and rewards of bold PR strategies by analyzing past crises like the Ultraviolet SPF scandal.
What does this episode say about brand strategy?
Don't just react to PR issues; implement crisis preparedness plans and monitor media to effectively manage brand mentions and sentiment.
