Behavioral Targeting

Answer

Jason John of 1-800-FLOWERS discusses building connections through content and using behavioral targeting to deliver personalized offers.

Source: How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences on Retail Remix.

Top episodes

1. 1. How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences

   Retail Remix

   Jason John of 1-800-FLOWERS discusses building connections through content and using behavioral targeting to deliver personalized offers.

2. 2. Bonus: Boosting Email Revenue with Instant: How July Retargets Website Visitors and Drives 20% More Sales

   DTC Podcast

   Explores how brands like July use retargeting and behavioral data to increase email revenue and drive sales.

3. 3. Retention.com Founder on 'Email Laundering'

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   Adam Robinson discusses identity resolution and using website behavior to tailor marketing messages and recover visitor data.

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