Behavioral Targeting

Answer

1-800-FLOWERS discusses using unique content, behavioral targeting, and predictive analytics to create customer connections and forecast future needs.

Source: How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences on Retail Remix.

Top episodes

1. 1. How 1-800-FLOWERS.COM, Inc. Creates Connection Through Unique Content Experiences

   Retail Remix

   1-800-FLOWERS discusses using unique content, behavioral targeting, and predictive analytics to create customer connections and forecast future needs.

2. 2. Can Brands Close the Relevance Gap?

   Retail Remix

   Explores how brands can close the 'relevance gap' by using behavioral data and segmentation to better understand and meet consumer wants and needs.

3. 3. Dissecting The Formula for Search Term Isolation in Advertising – Ryan Burgess – Amazon Legends – Episode #307

   Amazon Legends Podcast

   Ryan Burgess of Intentwise discusses search term isolation and data-driven advertising strategies to target specific audiences on Amazon and Walmart.

← Search again on AskThePods