AskThePods › Ecommerce Conversations › Retention.com Founder on 'Email Laundering'Summary This episode dives into how Retention.com's
Key takeaways Implement identity resolution technology to convert anonymous website Leverage 'email laundering' (identifying anonymous visitors to email Understand and navigate ethical considerations and privacy regulations Focus on building robust first-party data by identifying and engaging Explore how integrating identified visitor data with existing marketing Themes customer acquisition data privacy email marketing marketing
Topics covered Episode description Adam Robinson is a former Lehman Brothers financier who in 2012 founded and later sold an email marketing company. Among the company's features was "identity resolution" — the ability to locate folks' email addresses. That identity technology is the basis of Retention.com, which he launched in 2019. The firm can link anonymous website visitors to their email addresses. The website can then email those folks, soliciting their business. Robinson calls the process "email laundering....
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