Adam Robinson is a former Lehman Brothers financier who in 2012 founded and later sold an email marketing company. Among the company's features was "identity resolution" — the ability to locate folks' email addresses. That identity technology is the basis of Retention.com, which he launched in 2019. The firm can link anonymous website visitors to their email addresses. The website can then email those folks, soliciting their business. Robinson calls the process "email laundering....
Frequently asked about this episode
What does this episode say about customer acquisition?
Implement identity resolution technology to convert anonymous website
What does this episode say about data privacy?
Leverage 'email laundering' (identifying anonymous visitors to email
What does this episode say about email marketing?
Understand and navigate ethical considerations and privacy regulations
What does this episode say about marketing?
Focus on building robust first-party data by identifying and engaging
What does this episode say about customer acquisition?
Explore how integrating identified visitor data with existing marketing
