Daniel Frith discusses the practical application of 3D and AR in reshaping customer product interaction and the 'try before you buy' model in eCommerce.
Daniel Frith discusses the practical application of 3D and AR in reshaping customer product interaction and the 'try before you buy' model in eCommerce.
Melissa Minkow explores how brands use AR to bridge the online-offline gap and enhance the shopping experience via virtual try-ons.
Neil Redding discusses the shift from theoretical AR to practical, innovative uses that drive contextual commerce in the retail industry.