Explores the practical side of 3D and AR in eCommerce, focusing on photorealistic product configurators and the transition from 'try before you buy' to deeper immersion.
Explores the practical side of 3D and AR in eCommerce, focusing on photorealistic product configurators and the transition from 'try before you buy' to deeper immersion.
Discusses the 'Connected Retail Report' and how brands use AR to bridge the gap between online and offline shopping experiences.
Alicia Esposito and Neil Redding discuss how AR technology has moved from theory to practical, creative applications in driving commerce.