Retail Remix
· with Melissa Minkow
· February 19, 2024
· 21 min
Summary
Brands must close the "connected retail gap" as 81% of consumers prefer shopping with brands offering both online and offline channels. This episode unpacks CI&T’s 2024 Connected Retail Report, revealing how consumer omnichannel priorities influence brand investments and the role of AI in shaping future shopping behaviors. Retailers will learn how to strategically invest in technology and redefine in-store experiences to create a seamless customer journey that drives loyalty and sales.
Key takeaways
Despite being price-conscious, consumers often prioritize a stellar shopping experience, indicating that brands shouldn't solely compete on price but also on the quality of their omnichannel customer journey.
Evolving consumer expectations for seamless online-to-offline transitions necessitate strategic brand investments in technology, staff training, and store redesigns to create a truly interconnected retail ecosystem.
AI is set to revolutionize the retail experience beyond personalized recommendations, with consumers envisioning its use for predictive styling, in-store inventory checks, seamless returns, and proactive customer service.
Download CI&T's 2024 Connected Retail Report for a deeper dive into consumer behavior and actionable strategies for bridging the connected retail gap.
A strong, integrated omnichannel strategy is no longer a competitive advantage but a fundamental necessity for meeting modern consumer demands and fostering customer loyalty.
Up to 81% of consumers say they prefer to shop with brands and retailers that have both online and offline channels, according to CI&T’s latest Connected Retail Report. This data point may not be surprising most, but it’s the underpinning of a lot of new trends around how consumers browse, compare and purchase products across channels, and Melissa Minkow, the author of the report, sits down with host Alicia Esposito to dig into the key takeaways, including: Whether price-conscious consumers are willing to sacrifice their experience for a good deal; How consumers’ evolved omnichannel priorities will influence brand investments; andHow consumers want to use artificial intelligence (AI) tools to support their shopping behaviors. RELATED LINKSLearn more about CI&TDownload a copy of the 2024 Connected Retail ReportRead the article highlighting key takeawaysConnect with Melissa on Linkedin]]>
Frequently asked about this episode
What does this episode say about retail & omnichannel?
Despite being price-conscious, consumers often prioritize a stellar shopping experience, indicating that brands shouldn't solely compete on price but also on the quality of their omnichannel customer journey.
What does this episode say about ai & automation?
Evolving consumer expectations for seamless online-to-offline transitions necessitate strategic brand investments in technology, staff training, and store redesigns to create a truly interconnected retail ecosystem.
What does this episode say about brand & content?
AI is set to revolutionize the retail experience beyond personalized recommendations, with consumers envisioning its use for predictive styling, in-store inventory checks, seamless returns, and proactive customer service.
What does this episode say about retail & omnichannel?
Download CI&T's 2024 Connected Retail Report for a deeper dive into consumer behavior and actionable strategies for bridging the connected retail gap.
What does this episode say about retail & omnichannel?
A strong, integrated omnichannel strategy is no longer a competitive advantage but a fundamental necessity for meeting modern consumer demands and fostering customer loyalty.
