How Augmented Reality is Driving Contextual Commerce
Retail Remix
· with Neil Redding
· June 26, 2023
· 43 min
Summary
This episode reveals how augmented reality (AR) is transforming retail by creating immersive customer experiences. Learn how AR moves beyond novelty to drive product discovery, enhance engagement, and enable contextual commerce in both online and physical environments. Practical examples and insights from Auki Labs demonstrate how embracing AR can lead to innovative shopping journeys and improved conversion.
Key takeaways
AR is moving beyond novelty: Retailers are implementing AR in practical ways to enhance customer experiences from discovery to conversion, not just for "cool" factor.
Seamlessly integrate digital with physical: Successful AR deployments require bringing digital information and data into stores to create cohesive shopping experiences.
Think creatively about AR applications: Leverage AR to allow customers to visualize products in their own space, offer interactive guides, or provide real-time product information in-store.
AR for contextual commerce: Use AR to deliver personalized and relevant product information or recommendations based on a customer's physical environment and immediate needs.
AR and AI convergence: Explore how AR combined with AI can create intelligent shopping environments that adapt to customer behavior and preferences in physical spaces.
For years, retail industry experts discussed augmented reality (AR) at a high level. Now, we're finally seeing the technology being used in creative and innovative ways. During this episode of Retail Remix, our host Alicia Esposito speaks with Neil Redding, Head of Product at Auki Labs, about how AR can drive the entire customer experience, from discovery to conversation. Neil also shares how his company is fueling AR innovation by helping people, technology and AI interact in physical spaces to drive the future of shopping. Listen in to learn: Where the industry currently embraces AR and how other unique companies are experimenting with AR in their shopping experiences;What needs to happen to bring digital information and data into stores successfully; andHow Auki Labs is helping retailers think more creatively and innovatively in leveraging AR in stores.RELATED LINKSConnect with Neil here!Learn more about Auki Labs.See the technology in action.Read Auki Labs’ stance on augmented reality.Learn more about augmented reality trends at Retail TouchPoints.]]>
Frequently asked about this episode
What does this episode say about retail & omnichannel?
AR is moving beyond novelty: Retailers are implementing AR in practical ways to enhance customer experiences from discovery to conversion, not just for "cool" factor.
What does this episode say about conversion & cro?
Seamlessly integrate digital with physical: Successful AR deployments require bringing digital information and data into stores to create cohesive shopping experiences.
What does this episode say about ai & automation?
Think creatively about AR applications: Leverage AR to allow customers to visualize products in their own space, offer interactive guides, or provide real-time product information in-store.
What does this episode say about brand & content?
AR for contextual commerce: Use AR to deliver personalized and relevant product information or recommendations based on a customer's physical environment and immediate needs.
What does this episode say about retail & omnichannel?
AR and AI convergence: Explore how AR combined with AI can create intelligent shopping environments that adapt to customer behavior and preferences in physical spaces.
