Explores how AR is evolving from a novelty into a practical tool for driving 'contextual commerce' in the retail space.
Explores how AR is evolving from a novelty into a practical tool for driving 'contextual commerce' in the retail space.
Features Michael Valdsgaard, the leader behind IKEA's pioneering AR initiatives, discussing practical use cases and benefits for retail adoption.
Focuses on the future of e-commerce through AR, exploring how it enhances the customer experience and changes online advertising.