Explores the practical side of immersive tech in eCommerce, focusing on 3D visualization and AR applications like virtual try-ons.
Explores the practical side of immersive tech in eCommerce, focusing on 3D visualization and AR applications like virtual try-ons.
Neil Redding discusses how AR is driving contextual commerce and moving beyond high-level theory into practical retail innovation.
Analyzes the 'Connected Retail Report' and the role of AR in meeting consumer preferences for integrated online/offline shopping experiences.