Asin Targeting

Answer

Austin Leonard discusses Sam's Club's advertising platform, focusing on real-time retargeting and how advertisers use member data to reach specific customers.

Source: How Sam's Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting on Total Retail Talks.

Top episodes

1. 1. How Sam's Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting

   Total Retail Talks

   Austin Leonard discusses Sam's Club's advertising platform, focusing on real-time retargeting and how advertisers use member data to reach specific customers.

2. 2. All Hail the Corporate Anniversary

   Future Commerce

   A discussion on the evolution of advertising networks, including JP Morgan's move into targeted advertising using transaction data and the trend of 'everything becoming an ad.'

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