Amazon PPC - Expanded Product Targeting Match Type
Seller Sessions · with Sharon Even · November 5, 2022 · 15 min
Summary
This episode dissects Amazon's new Expanded Product Targeting Match Type for Sponsored Products. Sharon Even breaks down its functionality, offering a candid assessment of its value and the critical role of negative ASINs. E-commerce operators will learn how to leverage this feature cautiously to expand reach while minimizing wasted ad spend, supported by a real-world example.
Key takeaways
Understand how Amazon's Expanded Product Targeting automatically broadens your reach beyond specific ASINs to related products, and anticipate how Amazon's algorithm identifies these connections.
Implement a robust negative ASIN strategy immediately when using Expanded Product Targeting to prevent wasted ad spend on irrelevant or unprofitable placements.
Critically evaluate if the Expanded Product Targeting match type aligns with your campaign goals; despite potential for increased reach, it requires significant oversight to ensure profitability.
Analyze real-world examples of how Expanded Product Targeting identifies and surfaces related ASINs to gain practical insights for your own campaigns.
On Thursdays with Sharon Even, we dive into Amazon's recently launched Expanded Product Targeting Match type under Sponsored Products Product Targeting. Sharon covers - How it works, gives her opinion from experience on if it is or isn't worth it, talks about negating asins and how important it may be using this match type, Plus Sharon shows a real example of a product she targeted under product expanded targeting, and what asins amazon then targeted from within that targeted product. This is defiantly a feature you need to proceed with caution on, listen to learn more.
What does this episode say about amazon & marketplaces?
Understand how Amazon's Expanded Product Targeting automatically broadens your reach beyond specific ASINs to related products, and anticipate how Amazon's algorithm identifies these connections.
What does this episode say about paid acquisition?
Implement a robust negative ASIN strategy immediately when using Expanded Product Targeting to prevent wasted ad spend on irrelevant or unprofitable placements.
What does this episode say about amazon & marketplaces?
Critically evaluate if the Expanded Product Targeting match type aligns with your campaign goals; despite potential for increased reach, it requires significant oversight to ensure profitability.
What does this episode say about amazon & marketplaces?
Analyze real-world examples of how Expanded Product Targeting identifies and surfaces related ASINs to gain practical insights for your own campaigns.
