Experts discuss how to survive the iOS 14.5 update, focusing specifically on the App Tracking Transparency (ATT) framework.
Experts discuss how to survive the iOS 14.5 update, focusing specifically on the App Tracking Transparency (ATT) framework.
Explores the impact of Apple's ATT framework on advertising ROAS and discusses server-side tagging as a potential solution.
Nick Shackelford joins to discuss the technical and strategic changes coming with Apple's App Tracking Transparency prompt and iOS 14.