Why Aren't You Doing Live Shopping on Shopify Yet?
Shopify1Percent · with Claudio Thioba · October 20, 2025 · 57 min
Summary
Live shopping is poised to become a dominant sales channel for ecommerce brands. This episode breaks down how even small businesses can leverage live shopping on Shopify with minimal equipment, focusing on the VideoWise platform. Learn how to drive significant sales during and after live broadcasts, boost conversions, and increase AOV by integrating this powerful video commerce strategy into your sales funnel.
Key takeaways
You don't need expensive equipment; a smartphone and stable internet are sufficient to start live shopping, with brands seeing success using just an iPhone.
Leverage live shopping for evergreen revenue; sales continue after the live broadcast as the content becomes a replayable asset that drives ongoing purchases.
Promote your live shopping events by collecting RSVPs (emails/phone numbers) to inform customers before, during, and at the start of your live stream, which can significantly boost attendance and engagement.
Integrate live shopping directly into your Shopify store and explore simultaneous streaming to platforms like Instagram to expand reach and purchasing options.
Focus on ongoing live shopping events, not just product launches; consistent engagement builds a loyal audience and unlocks its full revenue potential.
Utilize interactive features like direct messaging product links based on comments (e.g., "P01") to streamline the purchasing process during live sessions.
It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency.Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel.
Key Take-aways Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands. You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse. Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store. Authenticity beats polish. Customers buy from people, not production value. Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off. Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers. If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend Bold Commerce - Maxi
What does this episode say about shopify & ecommerce platforms?
You don't need expensive equipment; a smartphone and stable internet are sufficient to start live shopping, with brands seeing success using just an iPhone.
What does this episode say about dtc strategy?
Leverage live shopping for evergreen revenue; sales continue after the live broadcast as the content becomes a replayable asset that drives ongoing purchases.
What does this episode say about conversion & cro?
Promote your live shopping events by collecting RSVPs (emails/phone numbers) to inform customers before, during, and at the start of your live stream, which can significantly boost attendance and engagement.
What does this episode say about brand & content?
Integrate live shopping directly into your Shopify store and explore simultaneous streaming to platforms like Instagram to expand reach and purchasing options.
What does this episode say about shopify & ecommerce platforms?
Focus on ongoing live shopping events, not just product launches; consistent engagement builds a loyal audience and unlocks its full revenue potential.
