Honest Ecommerce · with Nick Disabato · January 14, 2019 · 41 min
Summary
This episode challenges the perception of design as solely aesthetic, reframing it as a critical business function directly impacting economic value. It emphasizes the importance of measurability and experimentation in design decisions for ecommerce operators, providing a framework to quantify design's contribution to business metrics and improve conversion rates.
Key takeaways
Designers should focus on quantifiable economic value rather than just aesthetics by aligning design decisions with business metrics and experimenting to prove ROI.
Ecommerce businesses should evaluate designers based on their ability to improve business metrics through data analysis and experimentation, not just their portfolios.
Implement A/B testing and user research with tools like Hotjar and UserTesting.com to measure design impact and inform strategic changes.
Foster collaboration between design, marketing, and sales departments to ensure design decisions are integrated with overall business goals and understood by all stakeholders.
Prioritize website performance and user experience (e.g., cart optimization, page load time) as direct drivers of conversion and revenue.
What does this episode say about conversion & cro?
Designers should focus on quantifiable economic value rather than just aesthetics by aligning design decisions with business metrics and experimenting to prove ROI.
What does this episode say about analytics & attribution?
Ecommerce businesses should evaluate designers based on their ability to improve business metrics through data analysis and experimentation, not just their portfolios.
What does this episode say about founder & leadership?
Implement A/B testing and user research with tools like Hotjar and UserTesting.com to measure design impact and inform strategic changes.
What does this episode say about conversion & cro?
Foster collaboration between design, marketing, and sales departments to ensure design decisions are integrated with overall business goals and understood by all stakeholders.
What does this episode say about conversion & cro?
Prioritize website performance and user experience (e.g., cart optimization, page load time) as direct drivers of conversion and revenue.
