Shopify's new collection engine promises a big leap forward in how store owners manage products. This episode breaks down the unified collection system, eliminating the old manual/smart collection split. Ecommerce operators should listen to understand how to leverage these changes for better product organization, improved SEO, and a more dynamic customer experience.
Key takeaways
Understand the new unified collection system in Shopify, replacing the distinction between manual and smart collections.
Explore how to use product tags, metafields, and saved searches to create highly dynamic and automated product collections.
Learn to optimize product organization for improved SEO and discoverability within your Shopify store.
Leverage advanced filtering and sorting options to enhance the customer browsing experience and improve conversion rates.
Prepare to migrate existing collections and establish a strategy for utilizing the new features effectively for ongoing product management.
7/22/26 Episode Summary Shopify is rolling out a new Collection engine, and it's a big step forward for store owners. In this episode, Scott walks through what's changing: the old split between manual and smart collections is gone, replaced by collections built from a combination of sources. That means you can now mix automated rules, manual inclusions, exclusions, and pinned products in a single collection, nest collections inside other collections, and target down to the variant level so ...
