Stay ahead of the curve with the latest retail media trends. This episode dives into AI-driven shopping innovations, Walmart's evolving media strategy, and crucial updates on Amazon's advertising capabilities, offering actionable insights for ecommerce operators to optimize their strategies and navigate upcoming challenges like Prime Day restock limits.
Key takeaways
Leverage Amazon's new AI features, Interests AI for product discovery and Buy for Me (beta) for direct purchasing from third-party sites, to enhance your brand's visibility and conversion paths.
Optimize your ad spend by utilizing Amazon's tighter controls on off-site placements and integrating AMC audiences directly into your ad console for more precise targeting.
Explore Walmart Connect's expanded media offering, including Vizio inventory and advanced on-site display ad targeting, to diversify your retail media strategy beyond Amazon.
Prepare for potential Prime Day restock limits by proactively managing inventory and supply chains to avoid disruptions and lost sales.
Understand the shift towards monetizing audiences rather than just search, as highlighted by Shahrez Anjum, and adjust your media strategy to focus on audience-centric targeting.
Themes
ai in ecommercemarketplace advertisingretail media strategysupply chain & logistics
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It's time for another episode of the Retail Round-Up, March edition! From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these updates could reshape how brands approach pricing, marketing, and overall strategy. Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead. Make sure you tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Armin discuss: Amazon's New Fee Structure for Deals & Coupons – Amazon is introducing performance-based fees for Lightning Deals, Best Deals, Coupons, and Prime Exclusive Discounts starting June 2nd. These changes could significantly impact brands' profitability, particularly ahead of Prime Day. Prime Day Extended to Four Days – Amazon quietly announced that Prime Day 2025 will be a four-day event, giving brands more time to compete but also raising concerns about increased promotional spending. Amazon's Push Into TV Advertising – The launch of Complete TV aims to streamline TV ad buying, including both linear and streaming placements. This move aligns with Amazon's broader strategy to dominate the traditional TV advertising space. Search Query Performance (SQP) API Launch – Amazon is making SQP reports available via API, allowing brands and tech providers to automate and integrate search data more efficiently. T
Frequently asked about this episode
What does this episode say about ai in ecommerce?
Leverage Amazon's new AI features, Interests AI for product discovery and Buy for Me (beta) for direct purchasing from third-party sites, to enhance your brand's visibility and conversion paths.
What does this episode say about marketplace advertising?
Optimize your ad spend by utilizing Amazon's tighter controls on off-site placements and integrating AMC audiences directly into your ad console for more precise targeting.
What does this episode say about retail media strategy?
Explore Walmart Connect's expanded media offering, including Vizio inventory and advanced on-site display ad targeting, to diversify your retail media strategy beyond Amazon.
What does this episode say about supply chain & logistics?
Prepare for potential Prime Day restock limits by proactively managing inventory and supply chains to avoid disruptions and lost sales.
What does this episode say about ai in ecommerce?
Understand the shift towards monetizing audiences rather than just search, as highlighted by Shahrez Anjum, and adjust your media strategy to focus on audience-centric targeting.
