Taking Punches and Building Resilience | Griffin Spolansky | Mezcla
Honest Ecommerce
· with Griffin Spolansky
· February 5, 2024
· 18 min
Summary
Griffin Spolansky, co-founder of Mezcla, shares his journey of building a plant-based snack brand from concept to market. He discusses the iterative process of product development, the challenges of scaling, and the strategic pivot from a retail-focused launch to leveraging influencer marketing during the pandemic. The episode provides valuable lessons on resilience, adaptation, and the importance of authentic connections in brand building.
Key takeaways
Product development is an iterative process; expect multiple rounds of testing and refinement to achieve market-ready quality and shelf stability.
Leverage existing connections and build strong relationships with co-manufacturers and food scientists to streamline commercialization and overcome production hurdles.
In times of unexpected market shifts (like a pandemic), be prepared to pivot your go-to-market strategy, such as shifting from retail to direct-to-consumer influencer-led launches.
Prioritize authentic influencers who genuinely resonate with your brand over those with just large follower counts. This leads to more impactful engagement and brand awareness.
On this episode of Honest Ecommerce, we have Griffin Spolansky. Griffin is the CEO and Co-Founder of Mezcla, a plant-based snack brand that is mixing it up with exciting flavors and textures.
We talk about the power of experienced guidance, pushing through the highs and lows, shifting from Ecommerce to retail, and so much more!
Frequently asked about this episode
What does this episode say about founder & leadership?
Product development is an iterative process; expect multiple rounds of testing and refinement to achieve market-ready quality and shelf stability.
What does this episode say about brand & content?
Leverage existing connections and build strong relationships with co-manufacturers and food scientists to streamline commercialization and overcome production hurdles.
What does this episode say about supply chain & operations?
In times of unexpected market shifts (like a pandemic), be prepared to pivot your go-to-market strategy, such as shifting from retail to direct-to-consumer influencer-led launches.
What does this episode say about founder & leadership?
Prioritize authentic influencers who genuinely resonate with your brand over those with just large follower counts. This leads to more impactful engagement and brand awareness.
