Supporting 14,000 Artisans While Generating Over $4 Million in Revenue
Shopify Masters · with Sujata Biswas and Taniya Biswas · April 6, 2021 · 59 min
Summary
Suta, a modern saree and apparel brand, generates over $4 million in revenue while empowering 14,000 weavers with fair wages and ethical practices. This episode reveals how co-founders Sujata and Taniya Biswas built a purpose-driven company, scaled on Shopify, and successfully marketed traditional products to a younger demographic. Ecommerce operators will learn actionable strategies for integrating social impact with business growth and effective brand storytelling.
Key takeaways
Implement a 'profit with purpose' model by integrating social impact directly into your business operations like Suta's fair wage and ethical sourcing for 14,000 weavers.
Leverage brand storytelling to highlight the human impact and cultural heritage behind your products to resonate with conscious consumers and differentiate in the market.
Utilize digital marketing and social media to successfully introduce traditional or niche products to younger, contemporary audiences.
Develop supply chain transparency and direct support mechanisms for your producers to ensure ethical practices and consistent quality.
Focus on team building and fostering a positive work environment, especially when scaling a purpose-driven company with a decentralized workforce.
In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages and high ethical standards. Sujata and Taniya share their journey of creating a $4-million company with social impact at its core, their process for hiring and building a team, and how they market sarees to younger audiences.
Implement a 'profit with purpose' model by integrating social impact directly into your business operations like Suta's fair wage and ethical sourcing for 14,000 weavers.
What does this episode say about brand & content?
Leverage brand storytelling to highlight the human impact and cultural heritage behind your products to resonate with conscious consumers and differentiate in the market.
What does this episode say about founder & leadership?
Utilize digital marketing and social media to successfully introduce traditional or niche products to younger, contemporary audiences.
What does this episode say about shopify & ecommerce platforms?
Develop supply chain transparency and direct support mechanisms for your producers to ensure ethical practices and consistent quality.
What does this episode say about dtc strategy?
Focus on team building and fostering a positive work environment, especially when scaling a purpose-driven company with a decentralized workforce.
