What should an ecommerce founder actually focus on once the business reaches 5 million in annual revenue? In the fifth episode of our ecommerce growth series, we explain how the founder’s role, financial priorities and growth strategy must change as the company moves from 5 million to 20 million. At this stage, tiny improvements can produce huge results. Better supplier terms, stronger margins, improved conversion rates and smarter cash flow decisions can add millions in revenue and profit. But this is also where businesses become bloated, founders hire the wrong senior people and teams start chasing numbers that do not benefit the overall company. In this episode: • How to use your customer list, reviews and brand trust as a competitive moat • Why a 2 percent margin improvement can dramatically increase profit • The supplier, shipping and transaction fees you should renegotiate • Why ecommerce advice for huge brands rarely works for smaller businesses • When checkout optimisation and small conversion wins finally matter • How to remove the founder from routine work without losing the company culture • The difference between delegating and abdicating responsibility • How to structure expansion into new markets • Why revenue attribution numbers often do not add up • How to build a business that an investor would actually want to buy This stage is not about chasing every new tactic. It is about doing the right things exceptionally well, protecting the company’s profit, and using your scale to pull further ahead of competitors. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/apply-now/ 2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book 3. Follow the Hammersley Brothers on Instagram and connect with e-commerce owners who are scaling too - https://www.instagram.com/hamme