Shopify Email Expert: "37% of Revenue Comes From Just 2% of Emails Sent" - w/ Greg Zakowicz @ Omnisend
Shopify1Percent
· with Greg Zakowicz
· May 21, 2025
· 75 min
Summary
This episode reveals how to transform basic email automations into significant revenue drivers for Shopify stores. With 37% of email-driven revenue coming from just 2% of emails sent, ecommerce operators will learn actionable strategies to optimize their email and SMS marketing for growth, retention, and re-engagement, alongside insights into leveraging owned marketing channels effectively.
Key takeaways
Welcome email series are crucial for immediate conversion and building customer trust from day one.
Automated email flows (welcome, abandoned cart, abandoned product) are responsible for 37% of email revenue despite being only 2% of total sends—prioritize setting these up as 'profit machines'.
Post-purchase emails, beyond just review requests, significantly improve customer satisfaction and drive repeat purchases by offering product tips, tutorials, and how-tos.
Implement back-in-stock email flows; Omnisend data shows they boast the highest conversion rate among automations, nearing 6%.
Personalize customer experiences by segmenting email flows based on behavioral data like clicks, product views, and cart value, for example, offering discounts only for carts over a certain threshold.
A/B test email elements that genuinely impact conversion, such as message type (plain text vs. graphic) and calls-to-action, rather than superficial elements like button color.
What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify 1% Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines.
What does this episode say about customer lifecycle marketing?
Welcome email series are crucial for immediate conversion and building customer trust from day one.
What does this episode say about email marketing strategy?
Automated email flows (welcome, abandoned cart, abandoned product) are responsible for 37% of email revenue despite being only 2% of total sends—prioritize setting these up as 'profit machines'.
What does this episode say about marketing automation?
Post-purchase emails, beyond just review requests, significantly improve customer satisfaction and drive repeat purchases by offering product tips, tutorials, and how-tos.
What does this episode say about retention marketing?
Implement back-in-stock email flows; Omnisend data shows they boast the highest conversion rate among automations, nearing 6%.
What does this episode say about customer lifecycle marketing?
Personalize customer experiences by segmenting email flows based on behavioral data like clicks, product views, and cart value, for example, offering discounts only for carts over a certain threshold.
