To boost your ecommerce store's visibility and conversions, SEO is key. Focus on a three-pronged approach: awareness, consideration, and conversion. Implement an intelligent internal linking strategy to guide customers to converting pages and extend their time on site.
Key takeaways
To improve SEO, focus on Google's three-legged stool: Awareness (getting found), Consideration (guiding users to converting pages), and Conversion (the final purchase event).
Prioritize long-tail keywords. While they have lower search volume, they also have less competition, increasing your chances of ranking, and often indicate higher purchase intent.
Leverage Google search results for keyword research. Scroll to the bottom of any Google search page to find 7-8 related keyword phrases. Incorporate these into your product pages and blog content to signal relevance to Google.
Avoid external links on product detail pages. Once a customer is on a product page, the only call to action should be 'add to cart.' Social media share buttons or other outbound links should be removed from these critical conversion pages.
Implement internal linking within blog posts and collection descriptions. Contextual links within body content carry more weight and keep customers on your site longer, funneling them towards conversion pages.
This episode of the Ecommerce Coffee Break Podcast features a conversation with Garry Egan, founder of InterLinks. We discuss the user experience benefits of creating site-wide keyword and text links. On the Show Today, You’ll Learn: What are the three main goals of an SEO effortHow to select the right keywords for a product detail pageHow do inbound links benefit SEOWhy should product detail pages avoid external links like social media buttonsWhat challenges do bigger stores face regarding ...
Frequently asked about this episode
What does this episode say about content strategy?
To improve SEO, focus on Google's three-legged stool: Awareness (getting found), Consideration (guiding users to converting pages), and Conversion (the final purchase event).
What does this episode say about conversion rate optimization?
Prioritize long-tail keywords. While they have lower search volume, they also have less competition, increasing your chances of ranking, and often indicate higher purchase intent.
What does this episode say about customer journey?
Leverage Google search results for keyword research. Scroll to the bottom of any Google search page to find 7-8 related keyword phrases. Incorporate these into your product pages and blog content to signal relevance to Google.
What does this episode say about search engine optimization?
Avoid external links on product detail pages. Once a customer is on a product page, the only call to action should be 'add to cart.' Social media share buttons or other outbound links should be removed from these critical conversion pages.
What does this episode say about content strategy?
Implement internal linking within blog posts and collection descriptions. Contextual links within body content carry more weight and keep customers on your site longer, funneling them towards conversion pages.
