Most ecommerce brands limit their major marketing pushes to a few key holidays, missing massive revenue opportunities. This episode reveals how to identify and capitalize on "offseason" moments to create new, significant revenue peaks throughout the year. Learn to strategically plan your marketing calendar to drive consistent growth beyond traditional peak seasons.
Key takeaways
Identify 3-5 "offseason" moments specific to your brand's product or customer lifecycle that can be transformed into revenue opportunities.
Develop unique campaign narratives and offers for these offseason peaks that resonate with customer motivations beyond immediate discounts.
Utilize data to understand historical customer behavior and predict opportune times for targeted mini-campaigns outside of major holiday sales.
Implement a year-round marketing calendar that strategically spaces out promotional efforts to maintain customer engagement and consistent sales velocity.
Consider how off-season sales can be used for inventory management, moving products to prevent overstock and free up capital.
Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce brands are getting it wrong. On this episode, Taylor & Richard break down what it looks like to create big revenue peaks in “offseason” moments.
Show Notes: Need help building your marketing calendar? Our strategy team is putting together 12-month audit packages here: https://bit.ly/3ZLKfjw The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
Identify 3-5 "offseason" moments specific to your brand's product or customer lifecycle that can be transformed into revenue opportunities.
What does this episode say about brand & content?
Develop unique campaign narratives and offers for these offseason peaks that resonate with customer motivations beyond immediate discounts.
What does this episode say about analytics & attribution?
Utilize data to understand historical customer behavior and predict opportune times for targeted mini-campaigns outside of major holiday sales.
What does this episode say about conversion & cro?
Implement a year-round marketing calendar that strategically spaces out promotional efforts to maintain customer engagement and consistent sales velocity.
What does this episode say about dtc strategy?
Consider how off-season sales can be used for inventory management, moving products to prevent overstock and free up capital.
