Unlock the massive opportunity of NIL (Name, Image, Likeness) to connect with college athletes for authentic product promotion. This episode reveals how to get your products directly into the hands of influential 18-22 year old athletes, leverage their social media presence, and build long-term brand relationships, turning them into enthusiastic advocates.
Key takeaways
Identify college athletic programs whose athletes align with your target demographic (e.g., energy drinks for sports teams).
Bypass traditional athletic department gatekeepers by directly contacting graduate assistants (GAs) whose emails are often publicly available online.
Create a win-win by offering GAs product for themselves and empowering them to be 'Santa Claus' distributing your brand to players, strengthening their relationship with the team.
Time your outreach around pre-season training camps (typically August for college football) when athletes are receptive to new products and have high social media engagement.
Anticipate a high conversion rate for product adoption and social media posts, as young athletes are eager to share new gear and build their personal brands on platforms like TikTok.
If you’re a brand with a product that caters to athletes or folks who watch sports, then you would probably love to get your products in the hands of an athlete so they can promote your business. So, how do you connect with these athletes to make this dream a reality? And where do you even begin when reaching out to teams and individuals? In this episode, we discuss everything you need to know about having your products promoted by athletes (both professional and college level), including how, when, and where to go to find the athletes to partner with. You can find show notes and more at: www.kynship.co/podcast/007
Frequently asked about this episode
What does this episode say about influencer & creator?
Identify college athletic programs whose athletes align with your target demographic (e.g., energy drinks for sports teams).
What does this episode say about brand & content?
Bypass traditional athletic department gatekeepers by directly contacting graduate assistants (GAs) whose emails are often publicly available online.
What does this episode say about dtc strategy?
Create a win-win by offering GAs product for themselves and empowering them to be 'Santa Claus' distributing your brand to players, strengthening their relationship with the team.
What does this episode say about influencer & creator?
Time your outreach around pre-season training camps (typically August for college football) when athletes are receptive to new products and have high social media engagement.
What does this episode say about influencer & creator?
Anticipate a high conversion rate for product adoption and social media posts, as young athletes are eager to share new gear and build their personal brands on platforms like TikTok.
