In this episode, Dan Robbins of Enquisite introduces a search analytics solution designed to track the complete customer journey from initial search query to conversion. Ecommerce operators will learn how Enquisite bridges gaps left by traditional analytics by providing deeper insights into search behavior, optimizing PPC campaigns, and accurately attributing sales, ultimately enhancing ROI through a unified view of customer interactions.
Key takeaways
Enquisite offers a specialized search analytics platform that tracks the entire customer journey from search to conversion, providing a more comprehensive view than traditional web analytics.
The platform helps optimize paid search (PPC) campaigns by identifying which keywords drive the highest customer lifetime value, not just clicks.
Enquisite aims to fill the attribution modeling gap in existing analytics, allowing merchants to understand the true impact of specific search queries on sales and conversion rates.
By integrating with and enhancing current analytics tools, Enquisite allows for a more holistic understanding of customer behavior and marketing performance.
Leverage advanced search analytics to move beyond last-click attribution and understand the full customer journey, optimizing ad spend and improving overall conversion rates.
Dan Robbins is Vice President of Marketing at Enquisite, a search analytics company that follows customers from search to conversion. He joins Practical Ecommerce Publisher Kerry Murdock to discuss Enquisite and how it can supplement a merchant’s other analytics programs.
Frequently asked about this episode
What does this episode say about attribution modeling?
Enquisite offers a specialized search analytics platform that tracks the entire customer journey from search to conversion, providing a more comprehensive view than traditional web analytics.
What does this episode say about customer journey?
The platform helps optimize paid search (PPC) campaigns by identifying which keywords drive the highest customer lifetime value, not just clicks.
What does this episode say about marketing analytics?
Enquisite aims to fill the attribution modeling gap in existing analytics, allowing merchants to understand the true impact of specific search queries on sales and conversion rates.
What does this episode say about search engine marketing?
By integrating with and enhancing current analytics tools, Enquisite allows for a more holistic understanding of customer behavior and marketing performance.
What does this episode say about attribution modeling?
Leverage advanced search analytics to move beyond last-click attribution and understand the full customer journey, optimizing ad spend and improving overall conversion rates.
