This episode provides a comprehensive, phased checklist for Amazon product launches, focusing on maximizing revenue and avoiding common pitfalls. It details pre-launch optimization of listings with strategic keyword use and PPC setup, effective influencer collaboration tactics, and crucial timing considerations for sustained sales velocity. This is a must-listen for Amazon sellers looking to refine their launch strategy and ensure product success.
Key takeaways
Construct Amazon product titles with 2-3 targeted keywords, including long-tail terms, to optimize for search and sustained sales velocity.
Implement a "start selling date" far in the future to control launch timing, ensure sustained sales over 10-15 days, and prevent accumulation of bad initial sales data.
Airship a dozen units pre-launch, dedicating 10 to YouTube influencers for early promotional content and leveraging the rest for creating high-quality images and videos.
Set up Amazon PPC campaigns and Headline Search Ads (if applicable) in advance, using automated sponsored ad campaign data to inform targeting for Product Listing Ads post-launch.
Plan your Amazon launch for a Monday to allow a full work week for monitoring and immediate correction of any issues that may arise.
Greetings from Montreal! In the midst of shooting course videos and planning new content, we sat down to record this podcast. Both of us have considerable experience selling on Amazon and over time we have refined our strategies to be able to derive the best possible revenue potential from the products that we sell. This episode centers around a checklist of what Mike and his staff do in the days leading up to a product launch and immediately after that. Dave rounds up the discussion and adds his own inputs at the end. To make things easier, we have broken down the entire process into three phases. So, read on and take note! Phase 1: What to do before the product goes live Build that perfect listing at the get-go. Create a really great title with a bunch of keywords that you want to rank for (mixing in some long tail ones). Use about 2-3 keywords in the title. Put the start selling date way in the future to allow for sustained sales over a 10-15 day period through the launch sequence timing. This hack also lets you avoid accumulating bad data. Set up Amazon PPC in advance. Airship a dozen units. 10 of which are given to YouTube influencers to help with the actual launch. In Mike's case, the rest is divided between the offices in the California and Philippines. Promotional videos and images are then created out of these products. Make headline search ads. These require a minimum of 3 'like' products. Product listing ads are usually added at a later date. Data for which products to target are taken from automated sponsored ads campaign. Make sure products are already available for purchase. Once they are, you can then pick a launch date. Terran does this on a Monday so if there's anything that's needed to be corrected or fixed, that can be done within the next 4 or 5 days. Phase 2: Preparing for the product launch The goal is to produce equal results over a
What does this episode say about amazon & marketplaces?
Construct Amazon product titles with 2-3 targeted keywords, including long-tail terms, to optimize for search and sustained sales velocity.
What does this episode say about paid acquisition?
Implement a "start selling date" far in the future to control launch timing, ensure sustained sales over 10-15 days, and prevent accumulation of bad initial sales data.
What does this episode say about brand & content?
Airship a dozen units pre-launch, dedicating 10 to YouTube influencers for early promotional content and leveraging the rest for creating high-quality images and videos.
What does this episode say about amazon & marketplaces?
Set up Amazon PPC campaigns and Headline Search Ads (if applicable) in advance, using automated sponsored ad campaign data to inform targeting for Product Listing Ads post-launch.
What does this episode say about amazon & marketplaces?
Plan your Amazon launch for a Monday to allow a full work week for monitoring and immediate correction of any issues that may arise.
