Future Commerce
· with Ingrid Milman Cordy, Sean Larkin, and Ian Leslie
· September 19, 2023
· 31 min
Summary
This episode emphasizes that in ecommerce, "You get what you measure." It tackles the challenges of fragmented analytics and highlights how leading brands use robust measurement strategies, goal setting, and organizational collaboration to successfully launch new products and understand customer behavior. Ecommerce operators will learn to unify their data approaches for better decision-making and product development.
Key takeaways
Implement clear KPIs for new product launches that extend beyond just sales, incorporating metrics like customer lifetime value and engagement.
Develop a unified data approach across all departments, moving away from fragmented analytics to gain a holistic view of customer behavior and marketing effectiveness.
Utilize customer segmentation and attribution modeling to understand the impact of various marketing channels and tailor strategies to different audience needs.
Foster cross-functional teams for product development, integrating continuous measurement and feedback loops for iterative improvements.
Balance quantitative data with qualitative insights and expert intuition to make well-rounded strategic decisions in product development and marketing.
This season on Decoded, brought to you by BigCommerce, we're going to break down the ways that winning brands build and launch new products, how decisions are made, how goals are set, and how an entire organization collaborates effectively to bring a new product to life.
We've all heard the idioms before. "You are what you eat." "You get what you pay for." Or "You reap what you sow." But when it comes to eCommerce, the idiom of choice might just be "You get what you measure." As eCommerce has grown, the world of analytics has become much more fragmented. Aside from measurement, the analysis of customer behavior has fallen into multiple camps of solutions, from attribution to segmentation and even intuition. In this episode, hear from industry experts Ingrid Milman Cordy, Sean Larkin, and Ian Leslie as they share their insights on this and more.
Frequently asked about this episode
What does this episode say about analytics & attribution?
Implement clear KPIs for new product launches that extend beyond just sales, incorporating metrics like customer lifetime value and engagement.
What does this episode say about product & merchandising?
Develop a unified data approach across all departments, moving away from fragmented analytics to gain a holistic view of customer behavior and marketing effectiveness.
What does this episode say about founder & leadership?
Utilize customer segmentation and attribution modeling to understand the impact of various marketing channels and tailor strategies to different audience needs.
What does this episode say about analytics & attribution?
Foster cross-functional teams for product development, integrating continuous measurement and feedback loops for iterative improvements.
What does this episode say about analytics & attribution?
Balance quantitative data with qualitative insights and expert intuition to make well-rounded strategic decisions in product development and marketing.
