Crate and Barrel is leveraging computer-generated imagery (CGI) to create interactive product visuals, significantly enhancing customer engagement while simultaneously reducing costs and accelerating time to market. This strategy is particularly effective for large retailers dealing with extensive product catalogs and complex logistics, offering a blueprint for optimizing visual merchandising and operational efficiency.
Key takeaways
Implement CGI for product imagery to reduce photography costs and speed up product launches, especially for large or customizable items.
Utilize interactive imagery on product pages to boost customer engagement and provide a more immersive shopping experience.
Prioritize digital asset management to streamline the creation, storage, and deployment of CGI assets across various marketing channels.
Explore CGI for marketing materials beyond product pages to create consistent and high-quality visual content without physical photoshoots.
In this special episode of Total Retail Talks, recorded at the recent Total Retail Tech conference, Brian Schultz, senior director, e-commerce and digital product management for Crate and Barrel, gives a presentation on how the furniture and home decor retailer is using computer-generated imagery (CGI) on its website and in marketing materials to cut costs and…
