Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode
Honest Ecommerce
· with Michelle Songy
· December 11, 2025
· 24 min
Summary
For ecommerce brands struggling to break through the noise, this episode with Michelle Songy of Press Hook clarifies how to earn media attention. Learn to craft compelling pitches, understand different media types, and build a strategic PR system that drives credibility and discoverability, ultimately boosting traffic and sales.
Key takeaways
Avoid generic, promotional pitches; instead, tailor your message to the specific journalist/publisher and highlight timely relevance.
Prioritize brevity and clarity in your pitches. If it can't be read quickly on a mobile screen, it's too long. Use bolding to emphasize key points.
Understand the distinction between earned, paid, and affiliate media to strategically plan your PR efforts.
Build internal systems and processes for PR before attempting to scale. This ensures a consistent and effective outreach.
Leverage PR for credibility and social proof, which can positively influence investors, retailers, and customer perception.
On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.
We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!
Frequently asked about this episode
What does this episode say about brand building?
Avoid generic, promotional pitches; instead, tailor your message to the specific journalist/publisher and highlight timely relevance.
What does this episode say about content marketing?
Prioritize brevity and clarity in your pitches. If it can't be read quickly on a mobile screen, it's too long. Use bolding to emphasize key points.
What does this episode say about public relations strategy?
Understand the distinction between earned, paid, and affiliate media to strategically plan your PR efforts.
What does this episode say about brand building?
Build internal systems and processes for PR before attempting to scale. This ensures a consistent and effective outreach.
What does this episode say about brand building?
Leverage PR for credibility and social proof, which can positively influence investors, retailers, and customer perception.
