AskThePods › New Frontier (AI & Ecommerce)New Frontier (AI & Ecommerce) AI / Ecommerce
About New Frontier (AI & Ecommerce) The "New Frontier" podcast is your essential listen for navigating the rapidly evolving landscape of AI in ecommerce, perfect for Shopify merchants and DTC operators looking to stay ahead. This show cuts through the hype, offering actionable insights and real-world strategies for integrating artificial intelligence into your business model. You’ll learn how Amazon is monetizing AI search with new ad formats like Sponsored Prompts, shifting the paradigm of digital advertising [1] . Discover how an ailing marketplace transformed into an $11M ARR Enterprise AI SaaS, illustrating the immense power of AI in business model transformation and generating recurring revenue [2] . The "New Frontier" also delivers a behind-the-scenes look at the strategies fueling Pattern's $2.5 billion IPO, providing a masterclass in scaling operations and leveraging data for hyper-growth in a competitive market [3] . Tune in to "New Frontier" for a concise, no-nonsense education on leveraging AI to drive significant valuation and growth in ecommerce. All episodes are listed below.
Behind PerfectTed's meteoric rise from a £500k Dragons' Den valuation to £140m with co-founder Levi Levinfiche [Rebroadcast] How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager The Agentic Commerce Revolution: Max Sinclair on the SheCommerce Podcast live at Women in Amazon Business Summit Listen on YouTube Website
Recent episodes Behind PerfectTed's meteoric rise from a £500k Dragons' Den valuation to £140m with co-founder Levi Levinfiche [Rebroadcast] — Aug 19, 2026 How Grüns Is Winning by Updating Product Content Weekly with Emma Lifer, Marketplace, SEO/AEO and Merchandising Manager — Aug 9, 2026 The 5Cs of Agentic Commerce: A framework that actually makes sense for the era of Shopping Agents with Lauren Livak of the Digital Shelf Institute, Aaron Conant of BWG Connect, & Max Sinclair of Azoma — Jul 27, 2026 The Agentic Commerce Revolution: Max Sinclair on the SheCommerce Podcast live at Women in Amazon Business Summit — Jul 17, 2026 The State of Play in Agentic Commerce, by Max Sinclair (CEO & Founder of Azoma) — Jun 7, 2026 Amazon Rufus Adoption is highest amongst Women, the Highly Educated, and Baby Boomers with Artiom Enkov of Gener8 — May 9, 2026 60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers — Apr 25, 2026 New Frontier: The Agent Economy: Business Model Disruption in the Age of AI — Jan 15, 2026 2026 AI & Ecommerce Predictions with Jo & Max (Agentic Commerce, AI Wearables, The Death of Prompting and more) — Jan 3, 2026 Sponsored Prompts: Amazon Ads' new format for the era of AI Search [Recorded Live from the Amazon Ads Educators' Summit] — Dec 18, 2025 Alibaba’s AI Sourcing Agent Accio, and the Future of Agentic Commerce, with Ziwei Chen — Dec 15, 2025 Pivoting a failing marketplace business to an $11m ARR Enterprise AI SaaS with Gaétan Rougevin-Baville — Nov 21, 2025 Leading Answer Engine Optimization (AEO) at Mars Wrigley during the era AI Discoverability, with Global Director of Search Tory Bradley — Nov 6, 2025 The New Rufus: Reason, Research & Remembrance with Max Sinclair — Oct 28, 2025 How to raise a $11m Series A and disrupt a $1.7tn market with Jonny Plein — Oct 12, 2025 Behind Pattern's $2.5 billion IPO, with CRO Bryce Warning and COO Rob Hahn — Sep 27, 2025 The Next Six Months Will Define Which Brands Win In AI Search - Here's How To Make Sure You Are Recommended By ChatGPT (Azoma Founder Max Sinclair's Guide to Answer Engine Optimization) — Sep 7, 2025 How to Structure Your Organization in the Age of AI with Lauren Livak — Aug 23, 2025 Bootstrapped to $210m Buyout: The Story Behind The Double SaaS Acquisition of Seller Investigators — Aug 6, 2025 The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads — Jul 22, 2025 Cracking ChatGPT (and ruling Rufus): Azoma founder Max Sinclair’s Guide to Generative Engine Optimization (GEO) in 2025 — Jul 15, 2025 How You Can Implement Amazon’s Best-Kept Corporate Innovation Secret: The PRFAQ Framework, with Marcelo Calbucci — Jul 10, 2025 How to Leverage AI Automation for Your Business with the Legendary Anthony Lee — Jul 4, 2025 BREAKING: Walmart Launches Sparky - Here’s How to Get it to Recommend Your Products — Jun 24, 2025 Bootstrapping an Amazon Agency & 3PL to +50 Amazon Experts and three Warehouses with Stephen Harris — Jun 17, 2025 How to Launch an AI Startup, Get Funding and Disrupt an Industry with Max Sinclair — Jun 1, 2025 Amazon Ranking, Relevance and Search- Find-Buy In 2025 With Alina Vlaic — May 29, 2025 The 'IDEA' Strategic Brand Framework with Trevor Bradford — May 23, 2025 How to use AI-Generated UGC for sustainable brand growth with Leo Sgovio — May 14, 2025 Answer Engine Optimization (AEO) on Amazon: Max Sinclair on optimizing for Rufus & COSMO — Apr 25, 2025 From Prompt to Product Page: ChatGPT 4o's Image Generation & Genspark Breakthroughs with Sim Mahon — Apr 18, 2025 How to Build Effective Teams in an AI Workforce, with Shannon Curley — Apr 11, 2025 Maximizing Amazon Profits by Understanding your Buyers and ‘Deserved Ranking’ with Ben Webber — Mar 21, 2025 Decoding Amazon's Playbook: A Former 10-year Executive, Andrea Leigh's, Guide to Winning on the Platform — Mar 12, 2025 Generative Engine Optimization: Getting your Brand mentioned by ChatGPT, with Max Sinclair — Mar 4, 2025 A9 Organic Ranking Factors on Amazon in 2025 with Brian Johnson — Feb 25, 2025 Inside Thrasio & SellerX: The Rise and Fall of the Amazon Aggregator with Senior Leader Alexander Swade — Feb 18, 2025 Adam Heist on Surviving & Thriving on Amazon FBA in 2025 (with Trump Tariffs, Tiktok Ban & RUFUS / COSMO) — Feb 13, 2025 How to Start, Scale and Sell a Software Business with Rael Cline — Feb 6, 2025 Generative Engine Optimization - ChatGPT Search & Google AI Overviews, with Tim Cameron-Kitchen — Jan 30, 2025 Scaling a D2C Brand to $50M: Ruroc's growth and hostile Investor takeover — Jan 23, 2025 RUFUS: The Blueprint behind Amazon's Patent, with Danny McMillan, Oana Padurariu and Andrew Bell — Jan 17, 2025 Using AI for Business Productivity in 2025 with Ritu Java — Jan 9, 2025 2025 AI Predictions — Dec 26, 2024 2024 AI 'Wrapped': Reviewing the biggest AI launches of the year — Dec 17, 2024 Founding Ecomtent: Max Sinclair's Story behind the Start-up Success — Dec 10, 2024 AI Governance & Regulation with Zahra Shah — Nov 28, 2024 The Honeymoon Period: Debunking Amazon's Algorithm's myths with Oana Padurariu — Nov 20, 2024 Findings from 100 RUFUS experiments on my Product Listings: Optimizing for Amazon's new AI Search — Nov 15, 2024 Jon Derkits on the best Amazon Seller Software Tools, and Amazon's recent AI announcements at Unboxed and Accelerate — Nov 6, 2024