PerfectTed, a matcha-based energy drink brand, exploded from a £50k Dragons' Den investment to a £140m valuation in two and a half years. Co-founder Levi Levinfiche shares how they achieved this rapid growth by focusing on brand and community, leveraging a multi-channel sales approach, and strategically optimizing for both retail and online marketplaces.
Key takeaways
Build a strong brand and community to foster customer loyalty and repeat purchases, as advised by Stephen Bartlett.
Implement a three-pronged sales channel strategy, including retail, ecommerce (Amazon, Shopify), and high street partnerships, to maximize market reach.
Leverage key media appearances, like Dragons' Den, into sustained growth by capitalizing on the initial exposure with a clear post-show strategy.
Actively seek and implement advice from investors and mentors, such as Stephen Bartlett's guidance on 'building a cult' around the brand.
Continuously optimize Amazon listings and content, considering new algorithms like COSMO, to maintain visibility and sales performance.
Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energetic pitch (youtube video) which they opened by stating their "mission to spread positive energy", ended with all five Dragos offering to invest, from who they chose a £50k investment from Stephen Bartlett. He has since followed this up with a second of investment of £1m. PerfectTed have fully capitalized on their 15 minutes of TV fame, growing monthly sales from £7k pre-Dragons Den to +£1m a month today in just two and a half years. Levi joins Max to discuss their strategies of focusing on brand and community, following Stephen Bartlett's advice of "building a cult", and how they became a repeat purchase that is part of their customer's daily rituals. Levi and Max also discuss' PerfectTed's three-pronged sales channel approach of Retail, ecommerce, and Highstreet coffee shop franchise partnerships. Perfect Ted is now stocked in all major retailers, including Tesco, Asda, and Sainsburys; selling on Amazon and Shopify; as well as partnering with major Highstreet chains such as Joe and the Juice and Blacksheep. Finally, Levi turns the tables and ask's Max's advice on how he would optimize PerfectTed on Amazon, particularly for Amazon's new search Algorithm COSMO.This is a rebroadcast of an episode that originally aired in 2024.
Build a strong brand and community to foster customer loyalty and repeat purchases, as advised by Stephen Bartlett.
What does this episode say about retail & omnichannel?
Implement a three-pronged sales channel strategy, including retail, ecommerce (Amazon, Shopify), and high street partnerships, to maximize market reach.
What does this episode say about amazon & marketplaces?
Leverage key media appearances, like Dragons' Den, into sustained growth by capitalizing on the initial exposure with a clear post-show strategy.
What does this episode say about founder & leadership?
Actively seek and implement advice from investors and mentors, such as Stephen Bartlett's guidance on 'building a cult' around the brand.
What does this episode say about dtc strategy?
Continuously optimize Amazon listings and content, considering new algorithms like COSMO, to maintain visibility and sales performance.
