AskThePods › DTC PodcastAbout DTC Podcast The DTC Podcast delivers an incisive, no-nonsense look at direct-to-consumer marketing, operations, and growth strategies, making it essential listening for founders, marketers, and anyone scaling an ecommerce business. This podcast cuts through the noise, offering actionable insights derived from real-world successes and failures. Learn how to navigate complex challenges such as attribution in a post-iOS landscape [1] , understand how to scale affiliate marketing programs without succumbing to fraud or misattribution [2] , and discover innovative approaches to drastically cut customer acquisition costs through optimized first-order offers [3] . The DTC Podcast is a vital resource for staying ahead in a competitive market, providing a clear roadmap for sustainable growth and profitability. Each episode is packed with data-driven discussions and expert interviews, ensuring you gain practical knowledge you can immediately apply to your operations. If you’re serious about mastering the intricacies of direct-to-consumer commerce, then the DTC Podcast is your go-to guide for making informed decisions and achieving tangible results. For a complete list of episodes, browse below.
Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong Ep 629: 85% of Your Email Revenue Comes From One Segment (And You're Ignoring It) Ep 618: Inside Tumble – Scaling a Nine-Figure Rug Brand Listen on Apple Podcasts YouTube Website
Recent episodes Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer — Sep 11, 2026 Ep 644: 77% of AI Shoppers Want a Recommendation: Phillip Jackson on the New Bottom of the Funnel — Sep 7, 2026 Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse) — Sep 4, 2026 How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6 — Sep 3, 2026 Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale — Aug 31, 2026 Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads — Aug 28, 2026 Bonus: $65M Exit, Zero Employees: How Olauto Automates Everything Except Customer Service — Aug 26, 2026 Ep 640: 2x LTV From Loyalty Without Discounting: Carve Designs on Retention, Direct Mail, and CTV — Aug 24, 2026 Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift — Aug 21, 2026 What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6 — Aug 20, 2026 Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global — Aug 17, 2026 Ep 637: "Find Them Now, Sell Them in November": Pilothouse's 8-Week Black Friday Prep Playbook — Aug 14, 2026 Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales — Aug 10, 2026 Ep 635: "Sit With the Panic": Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours) — Aug 7, 2026 Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching Boostcous — Aug 3, 2026 Ep 633: Why Your Winning Meta Ad Dies in 8 Days, and What to Test Instead — Jul 31, 2026 Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong — Jul 27, 2026 Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse — Jul 24, 2026 Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers — Jul 22, 2026 Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone — Jul 20, 2026 Ep 629: 85% of Your Email Revenue Comes From One Segment (And You're Ignoring It) — Jul 17, 2026 Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager) — Jul 15, 2026 Ep 628: How Unbound Merino Bootstrapped to Nine Figures Selling $90 T-Shirts — Jul 13, 2026 Ep 627: Why Nick Shackelford's Personal Brand Saved His Cash Flow | Agency Confidential Preview — Jul 10, 2026 Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI — Jul 6, 2026 Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer — Jul 3, 2026 Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events — Jun 29, 2026 Ep 623: Your Google Product Feed Is the Most Overlooked Lever in AI Shopping (with Pilothouse) — Jun 26, 2026 Ep 622: How Outway Runs Canada and the US as Two Separate Businesses — Jun 22, 2026 Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt — Jun 17, 2026 Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects — Jun 15, 2026 Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF — Jun 12, 2026 Bonus: How DÔEN, Origin & Universal Ads Actually Implement AI w/o Losing Their Brand | Whalies Panel — Jun 10, 2026 Ep 618: Inside Tumble – Scaling a Nine-Figure Rug Brand — Jun 8, 2026 Ep 617: How to Fix a Pooched Email Account: 10 Steps to Recover DTC Deliverability [TWBERP Preview] — Jun 5, 2026 Bonus: 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx Blank — Jun 3, 2026 Ep 616: How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding to Retail. — Jun 1, 2026 Ep 615: Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing the Consideration Phase) — May 29, 2026 Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma — May 25, 2026 Ep 613: AI Is a Stack of Two-by-Fours. What Are You Building With It? (Plus Meet Gary and Blanche) — May 22, 2026 Ep 612: The Bootstrap Beauty Brand Going Up Against BlackRock in Target – Megababe — May 18, 2026 Ep 611: Velocity Isn't Strategy – Pilothouse on the Andromeda Creative Trap — May 15, 2026 Ep 610: How Full Glass Built a $200M Wine Rollup by Fixing DTC Unit Economics — May 11, 2026 Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW) — May 8, 2026 Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand Study — May 6, 2026 Ep 608: She Hit 100K Customers Without Running a Single Ad | Roo & You — May 4, 2026 Ep 607: Rufus Reads Your Images – Why 40% of Amazon Searches Are Already AI-Driven — May 1, 2026 Ep 606: How Coyuchi Tested True Meta Incrementality (6-Week Blackout Results) — Apr 27, 2026 Ep 605: Meta Attribution Change – Why ROAS Dropped 40% — Apr 24, 2026 Bonus: How DTC Brands Scale Affiliate Marketing Without Fraud or Bad Attribution — Apr 22, 2026