AskThePods › DTC PodcastAbout DTC Podcast The DTC Podcast delivers an incisive, no-nonsense look at direct-to-consumer marketing, operations, and growth strategies, making it essential listening for founders, marketers, and anyone scaling an ecommerce business. This podcast cuts through the noise, offering actionable insights derived from real-world successes and failures. Learn how to navigate complex challenges such as attribution in a post-iOS landscape [1] , understand how to scale affiliate marketing programs without succumbing to fraud or misattribution [2] , and discover innovative approaches to drastically cut customer acquisition costs through optimized first-order offers [3] . The DTC Podcast is a vital resource for staying ahead in a competitive market, providing a clear roadmap for sustainable growth and profitability. Each episode is packed with data-driven discussions and expert interviews, ensuring you gain practical knowledge you can immediately apply to your operations. If you’re serious about mastering the intricacies of direct-to-consumer commerce, then the DTC Podcast is your go-to guide for making informed decisions and achieving tangible results. For a complete list of episodes, browse below.
Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma Ep 612: The Bootstrap Beauty Brand Going Up Against BlackRock in Target – Megababe Ep 611: Velocity Isn't Strategy – Pilothouse on the Andromeda Creative Trap Listen on Apple Podcasts YouTube Website
Recent episodes Ep 614: Creative Is the New Conversion, Not Just Targeting -- Charlie Cole, Thuma — May 25, 2026 Ep 613: AI Is a Stack of Two-by-Fours. What Are You Building With It? (Plus Meet Gary and Blanche) — May 22, 2026 Ep 612: The Bootstrap Beauty Brand Going Up Against BlackRock in Target – Megababe — May 18, 2026 Ep 611: Velocity Isn't Strategy – Pilothouse on the Andromeda Creative Trap — May 15, 2026 Ep 610: How Full Glass Built a $200M Wine Rollup by Fixing DTC Unit Economics — May 11, 2026 Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW) — May 8, 2026 Bonus: Revenue Is Lying to You: Planning, Execution and What Actually Drives Growth with Three Ships and Keen's Brand Study — May 6, 2026 Ep 606: How Coyuchi Tested True Meta Incrementality (6-Week Blackout Results) — Apr 27, 2026 Ep 605: Meta Attribution Change – Why ROAS Dropped 40% — Apr 24, 2026 Bonus: How DTC Brands Scale Affiliate Marketing Without Fraud or Bad Attribution — Apr 22, 2026 Ep 604: How Lexington Bakes Cut CAC From $180 to $25 With a Better First-Order Offer — Apr 20, 2026 Ep 603: Why Most DTC Brands Fail on YouTube (And How to Fix It in 60 Days) — Apr 17, 2026 Bonus: How to Scale Amazon in 2026 – 3 Data Plays DTC Brands Are Still Missing — Apr 15, 2026 Ep 602: How Bobbie Won 91% of the Conversation With 4% Market Share | Building the Brand — Apr 13, 2026 Ep 601: 25% of Your List Drives 75% of Revenue. The Dangers of AI Email Segmentation — Apr 10, 2026 Ep 600: How Acid Buddy Got 1,000+ Orders in Its First 6 Weeks, Creating a New Category Behind the Bar — Apr 6, 2026 Ep 599: 3 Claude AI Workflows DTC Marketers Can Use to Save Hours Every Week — Apr 3, 2026 Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert — Mar 30, 2026 Ep 597: How Jon Bond Built a $90M Agency with 27% Margins (and the “Tip of the Spear” Playbook) — Mar 27, 2026 Ep 596: 3 Shopify Hot-Fixes for AI Shopping: Kurt Elster on UCP, ChatGPT Referrals, and TikTok Shop — Mar 23, 2026 Ep 595: Where Will Your Growth Come From This Year? The 5-Message Creative System for Scaling DTC Strategically — Mar 20, 2026 Ep 594: How Odd Pieces Hit $500K on Kickstarter by Reinventing the Puzzle Category — Mar 16, 2026 Ep 593: 3 Rules for Culturally Relevant DTC Ads That Still Convert on Meta — Mar 13, 2026 Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders — Mar 11, 2026 Ep 592: $250K Kickstarter to West Elm: How Bearaby Built a Weighted Blanket Category (Without Early Meta Spend) — Mar 9, 2026 Ep 591: Meta Andromeda: 3 New Tools (CASC, AI Assistant, Creative Testing) to Improve DTC Performance — Mar 6, 2026 Bonus: How Street Interviews Became a Performance Creative Pillar (15,000 Ads Later) — Mar 4, 2026 Ep 590: How WeNatal Grew to 30,000 Families With $0 Paid Ads (Bootstrapped Supplement DTC) — Mar 2, 2026 Ep 589: 70% Different or Meta Buckets It: The Andromeda Creative Playbook (w/ Braydon Germain, Pilothouse) — Feb 27, 2026 Ep 588: How BrainGain Scaled Heavy Home Gym Equipment to 30 Countries (100,000+ Customers) — Feb 23, 2026 Ep 587: Meta Andromeda Strategy: 5 Creative Testing Shifts for $5M+ DTC Brands — Feb 20, 2026 Ep 586: Laura Cantor: Digital Transformation, AI Collaboration, and Why We're All Failing Calculus Together — Feb 16, 2026 Ep 585: Amazon Marketing Cloud: 5 Audience Plays to Lower ACOS on Competitive Keywords — Feb 13, 2026 Ep 584: Building in Pubic: Inspecting Bushbalm’s 70% Growth via Retail & the Pro Channel — Feb 9, 2026 Ep 583: Counter Intuitive Ways to Maximize Net Present Value from Your Email List with Jordan Gordon — Feb 6, 2026 Ep 582: How SURI Sold 5,000 Toothbrushes in a Week: DTC Growth in a Boring Category — Feb 2, 2026 New to the DTC Podcast Network: Agency Confidential. Tom Shipley on Buying Growth: Scaling Your Agency Through Acquisitions — Jan 31, 2026 Ep 581: Meta Ads Aren’t About Targeting Anymore: How $5–50M Brands Win with Intent-Based Creative — Jan 30, 2026 Ep 580: How Fan Bi Revives DTC Brands with 30 Days of Cash Left — Jan 26, 2026 Ep 579: How to Nail DTC Merchandising in Q1: From Scroll to Sale — Jan 23, 2026 Ep 578: How Breath Death Cracked TikTok Shop: Funnels, Affiliates, and $0 Creator Content — Jan 19, 2026 Ep 577: Why Content Targeting on YouTube Is Beating Cheap CPVs — Jan 16, 2026 Ep 576: How Silk & Snow Scaled to 10 Retail Stores by Focusing on Profitable CAC — Jan 12, 2026 Ep 575: The Angle Audit: How to Break Out of the $5M “Vibes Plateau”| AKNF x Ad-Venturous — Jan 9, 2026 Ep 574: How Pretty Litter Scaled to $300M+ With Only 12 Employees — Jan 5, 2026 Ep 573: Where Should That Click Go? Landing Pages, Homepages, and PDPs (TWBERP) — Jan 2, 2026 Bonus: Mastering the Marketing Mix: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI — Dec 31, 2025 Ep 572: The $200 AOV DTC Brand Built on Pockets, Partnerships, and Purpose — Dec 29, 2025 Ep 571: How Pilothouse Cut BFCM CPMs With Smarter Creative (2025 Recap) — Dec 26, 2025 Ep 570: Inside the Dragon's Den with Santevia and How they 2Xed Amazon Revenue by Taking Back Control — Dec 22, 2025