This episode explores how leading DTC brands like DÔEN and Origin are moving beyond basic AI to implement sophisticated solutions for connected data, agentic media buying, personalization, and attribution. It highlights practical strategies for achieving operational wins directly impacting profitability without sacrificing brand trust or human oversight. Learn how to strategically integrate AI into your commerce stack for measurable incremental lift.
Subscribe to DTC Newsletter - https://dtcnews.link/signupRecorded live at The Whalies.Enterprise brands are past the prompt-and-generate phase of AI. The conversation has moved to connected data, agentic media buying, personalization, attribution, and the quiet operational wins that actually move the P&L.Eric Dyck sits down with Justin Parker (Origin), Ashley Kick (DÔEN), and Martha Ann Pavoni (Universal Ads) to unpack how leading ecommerce brands are embedding AI across the commerce stack — without losing trust, measurement, or human judgment.This episode is brought to you by Triple Whale. Much of the panel centers on Moby 2, Triple Whale's agentic operator for insights and media buying — Justin Parker runs all but three of his Meta campaigns through it and has been in the beta since the start.Learn more: Triple WhaleIn this episode:Why business context — not the model — is the missing ingredient in most AI implementationsHow DÔEN rolls out AI one workflow at a time to measure real incremental liftWhat happens when AI runs all but three of your Meta campaignsWhy connected TV and incrementality are eclipsing the clickThe retargeting decision where AI flatly contradicted itself a week laterWhere human oversight still matters most — and how to size it to riskWhat to steal:Build a trusted source of truth before you layer AI on topTest AI one workflow at a time so you can actually attribute the liftPoint AI at analysis and reporting first; hand it bigger decisions laterScale