AskThePods › Behind the Numbers: an EMARKETER PodcastBehind the Numbers: an EMARKETER Podcast Marketing
About Behind the Numbers: an EMARKETER Podcast Behind the Numbers: an EMARKETER Podcast is your essential listen for staying sharp on trends in commerce, marketing, and media, built for strategic operators who need to move beyond headlines to actionable intelligence. This show uncovers the data-driven realities shaping the digital landscape, offering critical insights into topics like the burgeoning role of AI in sales [1] , dissecting how new technologies are not just automating tasks but actively driving purchasing decisions. Listeners will also gain a deeper understanding of the seismic shifts occurring in retail, exemplified by analyses of evolving consumer behaviors and surprising marketplace transformations, such as the strategic upgrades seen in major retailers [2] . For anyone wrestling with the complexities of digital advertising, Behind the Numbers also demystifies the critical distinction between ad visibility and genuine effectiveness [3] , helping you optimize media spend and measurement. If you’re building or scaling a business in the digital age, this podcast translates complex data into clear, strategic takeaways. Dive into the episodes below for precise, data-backed guidance.
Reddit's Growing Importance | Behind the Numbers How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail Kidulting is Big Business | Reimagining Retail Listen on Apple Podcasts YouTube Website
Recent episodes Reddit's Growing Importance | Behind the Numbers — Sep 11, 2026 How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail — Sep 9, 2026 The AI Financial Advisor: Banks’ Biggest Opportunity or Biggest Threat? | Behind the Numbers — Sep 8, 2026 How Meta’s Landmark Trial Will Reshape Social Media | Behind the Numbers — Sep 4, 2026 Kidulting is Big Business | Reimagining Retail — Sep 2, 2026 YouTube's Complicated Relationship With TV | Behind the Numbers — Aug 31, 2026 The AI Platforms Race: From Curious to Customer | Behind the Numbers — Aug 28, 2026 Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail — Aug 26, 2026 AI IRL: How People Really Use It | Behind the Numbers — Aug 24, 2026 Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers — Aug 21, 2026 Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game — Aug 20, 2026 Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail — Aug 19, 2026 An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers — Aug 17, 2026 Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers — Aug 14, 2026 Bombas and Soles4Souls on What Purpose Looks Like in Practice — Aug 12, 2026 Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers — Aug 10, 2026 From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers — Aug 7, 2026 After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail — Aug 5, 2026 Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers — Aug 3, 2026 The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers — Jul 31, 2026 The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game — Jul 30, 2026 Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail — Jul 29, 2026 Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers — Jul 27, 2026 What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers — Jul 24, 2026 The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail — Jul 22, 2026 What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers — Jul 20, 2026 The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers — Jul 17, 2026 The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail — Jul 15, 2026 Fox + Roku = ? | Behind the Numbers — Jul 13, 2026 AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers — Jul 10, 2026 How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail — Jul 8, 2026 The Secret Behind Every Great AI Agent | Behind the Numbers — Jul 6, 2026 Cannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS — Jul 2, 2026 The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail — Jul 1, 2026 Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game — Jun 30, 2026 Why Advertisers Are Buying Moments, Not Media | Behind the Numbers — Jun 29, 2026 Kroger Precision Marketing Discusses How Marketers Are Rethinking Brand Growth Strategies — Jun 25, 2026 Nike Says Knicks Always Dreamed, Stella Artois Says "Work From the Bar", and More | Reimagining Retail — Jun 24, 2026 Apple's New Siri Crashes The AI Party | Behind the Numbers — Jun 22, 2026 What Travel Will Look Like For Americans This Summer | Behind the Numbers — Jun 18, 2026 ThredUp Explains How to Make Resale Work for You | Reimagining Retail — Jun 17, 2026 Cannes 2026: What Everyone Is Talking About | Behind the Numbers — Jun 15, 2026 AI Can Recommend. But Can It Sell? | Behind the Numbers — Jun 12, 2026 What Every Retailer Can Learn from the Value Apparel Shopper with Rainbow Apparel | Reimagining Retail — Jun 10, 2026 Mind, Body, Basket: The Rise of the Wellness Shopper | Behind the Numbers — Jun 8, 2026 Touch Grass Marketing: How Digital Brands Go IRL | Behind the Numbers — Jun 5, 2026 Britain’s Retail King: Tesco’s Next Chapter | Reimagining Retail — Jun 3, 2026 Google Reinvents Search as OpenAI Gets Cleared for Takeoff | Behind the Numbers — Jun 1, 2026 Social Media Is Quietly Taking Over Your Living Room | Behind the Numbers — May 29, 2026 Swatch x Audemars Piguet’s “Royal Pop” Collab Chaos, Miller's Soccer Ball Cooler, and More | Reimagining Retail — May 27, 2026