Behind the Numbers: an EMARKETER Podcast artwork

Behind the Numbers: an EMARKETER Podcast

Marketing

About Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast is your essential listen for staying sharp on trends in commerce, marketing, and media, built for strategic operators who need to move beyond headlines to actionable intelligence. This show uncovers the data-driven realities shaping the digital landscape, offering critical insights into topics like the burgeoning role of AI in sales [1], dissecting how new technologies are not just automating tasks but actively driving purchasing decisions. Listeners will also gain a deeper understanding of the seismic shifts occurring in retail, exemplified by analyses of evolving consumer behaviors and surprising marketplace transformations, such as the strategic upgrades seen in major retailers [2]. For anyone wrestling with the complexities of digital advertising, Behind the Numbers also demystifies the critical distinction between ad visibility and genuine effectiveness [3], helping you optimize media spend and measurement. If you’re building or scaling a business in the digital age, this podcast translates complex data into clear, strategic takeaways. Dive into the episodes below for precise, data-backed guidance.

  1. The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game
  2. Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail
  3. What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers

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