Meta is strategically positioning its next wave of social networks, AI agents, and content distribution, particularly with Instagram on TV. This episode unpacks the future of Meta's platforms, including the expansion of AI beyond shopping agents, and how these moves will reshape digital advertising and marketing for ecommerce brands. Understanding these shifts is crucial for optimizing your brand's reach and engagement across Meta's evolving ecosystem.
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page Follow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-meta-next-big-app-meta-next-big-agent-3-big-questions-meta-behind-numbers © 2026 EMARKETER Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.