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Explores playbooks for launching new marketing channels and building measurement frameworks to identify incremental value in ad spend.

Source: 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend on Marketing Operators.

Top episodes

1. 1. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   Explores playbooks for launching new marketing channels and building measurement frameworks to identify incremental value in ad spend.

2. 2. E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates

   Marketing Operators

   Covers 'founder mode', gift-with-purchase strategies, and a deep dive into incremental attribution and third-party analytics.

3. 3. E047: Blending Brand Identity with Performance Marketing at the Highest Level

   Marketing Operators

   Analyzes HexClad’s Super Bowl campaign and how they managed a massive, cross-platform marketing play to maximize impact beyond a single spot.

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