The hosts discuss gift-with-purchase strategies, founder mode, and the nuances of incremental attribution and third-party analytics.
The hosts discuss gift-with-purchase strategies, founder mode, and the nuances of incremental attribution and third-party analytics.
A deep dive into playbooks for launching new marketing channels and identifying the incremental value of various ad platforms.
Covers 2026 goal setting, incrementality lessons from holiday spending, and Amazon brand bidding strategies.