Jared Mehr of Pura Vida Bracelets discusses scaling wholesale to $35M, highlighting common mistakes and the shift from Meta/Google ads to retail.
Jared Mehr of Pura Vida Bracelets discusses scaling wholesale to $35M, highlighting common mistakes and the shift from Meta/Google ads to retail.
Jim Cockrum analyzes different Amazon business models, detailing the specific capital and relationship challenges inherent in the wholesale model.
Mark and Ian discuss the benefits and drawbacks of the wholesale channel, specifically identifying 'traps' and margin issues for small brands.