Website Analytics

Answer

Edward Upton of Little Data discusses maintaining accurate eCommerce analytics during the shift to first-party data, specifically focusing on Google Analytics integration for Shopify.

Source: S06 EP53: Accurate eCommerce Analytics in a First Party Data Era w/ Edward Upton on 2X eCommerce Podcast.

Top episodes

1. 1. S06 EP53: Accurate eCommerce Analytics in a First Party Data Era w/ Edward Upton

   2X eCommerce Podcast

   Edward Upton of Little Data discusses maintaining accurate eCommerce analytics during the shift to first-party data, specifically focusing on Google Analytics integration for Shopify.

2. 2. Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)

   DTC Podcast

   A deep dive into Google Analytics 4 (GA4) and server-side tracking to improve attribution and marketing spend optimization.

3. 3. [Greatest Hits] Conversion Rate Optimisation For eCom Businesses with Jon MacDonald of The Good

   The eCom Ops Podcast

   Jon MacDonald explains how to use web analytics tools like Google Analytics to drive conversion rate optimization (CRO) and analyze user behavior.

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