Website Analytics

Answer

Deep dive into GA4 (Google Analytics 4) and server-side tracking to improve attribution and marketing spend optimization.

Source: Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF) on DTC Podcast.

Top episodes

1. 1. Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)

   DTC Podcast

   Deep dive into GA4 (Google Analytics 4) and server-side tracking to improve attribution and marketing spend optimization.

2. 2. S06 EP53: Accurate eCommerce Analytics in a First Party Data Era w/ Edward Upton

   2X eCommerce Podcast

   Edward Upton discusses accurate eCommerce analytics in the first-party data era and connecting Google Analytics to Shopify.

3. 3. [Greatest Hits] Conversion Rate Optimisation For eCom Businesses with Jon MacDonald of The Good

   The eCom Ops Podcast

   Conversion Rate Optimization expert Jon MacDonald shares how to use web analytics to track user behavior and optimize sales funnels.

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