Explores how Web3 technologies provide a new infrastructure for loyalty programs, moving beyond traditional models to create deeper customer engagement and ownership.
Explores how Web3 technologies provide a new infrastructure for loyalty programs, moving beyond traditional models to create deeper customer engagement and ownership.
Discussion on how Web3 enables a new era of shopper experience by giving customers more control and expression through decentralized loyalty infrastructure.
Part of a series on the 'Developer to Consumer' shift, this episode covers how Web3 and the Metaverse are redefining the DTC landscape and loyalty mechanisms.