Decoded: “Developer to Consumer”: Metaverse, Web3 and the New DTC
Future Commerce · with Boris Lokschin · April 26, 2022 · 23 min
Summary
This episode argues for a "Developer to Consumer" (D2C) model in the evolving digital commerce landscape, particularly within Web3 and the Metaverse. It highlights how developers, empowered by new technologies, are increasingly bypassing traditional intermediaries to engage directly with users, akin to how brands went D2C. This shift re-emphasizes the developer's critical role in driving commerce innovation and challenges established e-commerce decision-making structures.
Key takeaways
Developers are becoming a primary buying center in digital commerce due to the shift towards
'Developer to Consumer' (D2C) models, enabling direct engagement with users.
The Metaverse's immediate focus on commerce and digital goods (NFTs) represents a fundamental shift from previous technologies (like the internet or telegram) that prioritized information before commerce.
Low-code and no-code platforms empower developers to focus on sales and marketing, fostering a more direct relationship with consumers and reducing the need for intermediate layers.
Brands should focus on strategically integrating into the new virtual economy rather than solely observing competitors, understanding that the metaverse is still in its early, formative stages.
The most overlooked buying center in digital commerce today is the developer. Before the SaaS era, developers were a key focus of marketing and sales initiatives for enterprise software, but today, it’s the marketer who often makes decisions for eCommerce. Decoded, our newest limited series brought to you by Spryker, aims to bridge the gap between developer and marketer as our hosts, Phillip Jackson, and Boris Lokschin of Spryker talk through current events, trends, and the platform wars.
Developers are becoming a primary buying center in digital commerce due to the shift towards
What does this episode say about brand & content?
'Developer to Consumer' (D2C) models, enabling direct engagement with users.
What does this episode say about ai & automation?
The Metaverse's immediate focus on commerce and digital goods (NFTs) represents a fundamental shift from previous technologies (like the internet or telegram) that prioritized information before commerce.
What does this episode say about dtc strategy?
Low-code and no-code platforms empower developers to focus on sales and marketing, fostering a more direct relationship with consumers and reducing the need for intermediate layers.
What does this episode say about dtc strategy?
Brands should focus on strategically integrating into the new virtual economy rather than solely observing competitors, understanding that the metaverse is still in its early, formative stages.
