Voice Commerce Optimization

Answer

Explores Agentic Commerce and how AI agents (like Rufus) change buying patterns and optimization strategies.

Source: The State of Play in Agentic Commerce, by Max Sinclair (CEO & Founder of Azoma) on New Frontier (AI & Ecommerce).

Top episodes

1. 1. The State of Play in Agentic Commerce, by Max Sinclair (CEO & Founder of Azoma)

   New Frontier (AI & Ecommerce)

   Explores Agentic Commerce and how AI agents (like Rufus) change buying patterns and optimization strategies.

2. 2. 60% of Amazon Shoppers Use Rufus, and Those Who Do Purchase 2.74x More: Ian Simpson of Sensor Tower on Tracking 60,000 Shoppers

   New Frontier (AI & Ecommerce)

   Analyzes consumer behavior using Amazon's Rufus AI and the impact of Answer Engine Optimization (AEO) on conversion rates.

3. 3. The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads

   New Frontier (AI & Ecommerce)

   The Head of Product for Generative AI at Amazon Ads discusses the future of AI tooling and contextual optimization for sellers.

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