This episode explores the transformative potential of voice technology for ecommerce, diving into how brands can leverage platforms like Alexa for voice shopping and search optimization. It's a crucial listen for ecommerce operators looking to future-proof their strategies and tap into the next frontier of consumer interaction and sales channels.
Key takeaways
Brands must optimize product listings for natural language voice searches, considering how customers verbally ask for products rather than type keywords.
Explore developing branded voice experiences and "skills" to engage customers directly through smart speakers, enhancing customer service and marketing efforts.
Investigate opportunities in voice commerce, understanding that early adopters of voice shopping could gain significant market share.
Be aware of the evolving "pay to play" landscape in voice search results and strategize how to maintain visibility as voice platforms mature.
Bret Kinsella, the editor of the voice technology blog Voicebot.ai, talks with Recode’s Rani Molla about the future of virtual assistants like Alexa, Siri and Google Assistant. In this episode: (01:02) Kinsella’s background; (05:07) The history of voice tech; (11:19) How many people have smart speakers and what do they do with them?; (14:51) Music and podcasts on smart speakers; (16:51) Smart homes and voice; (20:51) Voice shopping; (24:40) Why brands are all in on voice; (28:04) Positioning products for voice searches; (31:33) Pay to play in search results; (34:11) Amazon’s microwave; (38:30) Other recently announced voice hardware; (43:18) Is this a privacy nightmare waiting to happen?; (45:48) Where will voice tech be in five years?
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What does this episode say about amazon & marketplaces?
Brands must optimize product listings for natural language voice searches, considering how customers verbally ask for products rather than type keywords.
What does this episode say about brand & content?
Explore developing branded voice experiences and "skills" to engage customers directly through smart speakers, enhancing customer service and marketing efforts.
What does this episode say about conversion & cro?
Investigate opportunities in voice commerce, understanding that early adopters of voice shopping could gain significant market share.
What does this episode say about ai & automation?
Be aware of the evolving "pay to play" landscape in voice search results and strategize how to maintain visibility as voice platforms mature.
