Retention expert Chase Dimond and Jimmy Kim discuss segmentation strategies for eCommerce, including VIP buyers and inactive segments.
Retention expert Chase Dimond and Jimmy Kim discuss segmentation strategies for eCommerce, including VIP buyers and inactive segments.
A breakdown of modern Black Friday strategies, focusing on immediate VIP customer identification and communication to move away from generic sales.
Klaviyo expert Alexandra Edelstein dives deep into the 'right way' to segment email lists, with a specific focus on identifying and rewarding VIP groups.