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🏆 SHOPIFY 1% WINS: Throw Away Your Old Black Friday Playbook. Do This Instead!

Shopify1Percent · September 10, 2025 · 17 min

Summary

Forget generic Black Friday discounts. This episode reveals how to implement member-style VIP pricing on Shopify to boost loyalty and conversions. By making customers feel exclusive and valued, you can achieve higher open rates and double the click-throughs compared to traditional coupon-based promotions, transforming your holiday revenue.

Key takeaways

Themes

black friday strategyconversion rate optimizationcustomer loyaltypersonalization

Topics covered

black friday email marketingbold commercecoupon code alternativescustomer segmentationloyalty programsmember-style pricingshopify pricing optimizationvip pricing

Episode description

🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ  The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch.  Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox.  What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP.In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue. Key Take-aways💡 Why traditional discount codes actually frustrate customers—and how to fix it.👑 How member-style pricing builds loyalty and creates a true “VIP experience.”🚀 The impact of segmenting pricing by spend, purchase history, or customer tags.🛒 How to set up unlimited price groups in Shopify without complicated workarounds.📈 Why eliminating friction in pricing boosts conversion and long-term customer value. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, t

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Frequently asked about this episode

What does this episode say about black friday strategy?
Implement member-style VIP pricing on Shopify that automatically displays discounted prices to logged-in customers, eliminating the need for coupon codes.
What does this episode say about conversion rate optimization?
Craft Black Friday email subject lines that pique curiosity and emphasize exclusivity, such as "Your Black Friday price is live. Log in to see it." or "A price we can't publish. Log in to reveal."
What does this episode say about customer loyalty?
Segment customers by spend, purchase history, or tags to create different VIP pricing tiers, enabling personalized offers without complicated workarounds.
What does this episode say about personalization?
Prioritize customer experience by removing friction points like manual coupon entry, allowing VIP customers to instantly see their exclusive pricing throughout their shopping journey.
What does this episode say about black friday strategy?
Leverage the advanced features of apps like Bold Commerce to set up unlimited price groups and manage member-style pricing efficiently on Shopify.

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