This episode challenges the traditional, ineffective Black Friday playbook of generic storewide discounts. Learn a novel approach to significantly boost conversions and customer loyalty by creating exclusive, personalized shopping experiences on Shopify, treating your customers like VIPs instead of just another prospect during the holiday rush.
Key takeaways
Implement a 'gated offers' strategy for Black Friday, requiring customers to log in to see exclusive VIP pricing rather than using publicly available coupon codes. This creates a sense of exclusivity and urgency, boosting engagement and conversions.
Leverage Shopify customer tags and apps like Bold Custom Pricing to easily segment customers and offer dynamic, personalized discounts. This allows for tiered VIP pricing or discounts based on purchase history or product categories.
Craft compelling, curiosity-driven email subject lines for Black Friday, such as 'Your Black Friday price is live. Log in to see it.' or 'A price we can\'t publish. Log in to reveal.' These outperform generic discount announcements by fostering intrigue and a VIP feel.
Prioritize customer loyalty and perceived value over broad, untargeted sales. Focusing on making customers feel special leads to significantly higher open rates, click-through rates, and long-term buying behavior.
Avoid generic, store-wide discount blasts as they are often ignored during Black Friday due to inbox saturation. Data shows these emails have significantly lower conversion rates compared to exclusive, gated offers.
🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch. Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox. What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP.In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue. Key Take-aways💡 Why traditional discount codes actually frustrate customers—and how to fix it.👑 How member-style pricing builds loyalty and creates a true “VIP experience.”🚀 The impact of segmenting pricing by spend, purchase history, or customer tags.🛒 How to set up unlimited price groups in Shopify without complicated workarounds.📈 Why eliminating friction in pricing boosts conversion and long-term customer value.
🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, t
What does this episode say about shopify & ecommerce platforms?
Implement a 'gated offers' strategy for Black Friday, requiring customers to log in to see exclusive VIP pricing rather than using publicly available coupon codes. This creates a sense of exclusivity and urgency, boosting engagement and conversions.
What does this episode say about customer retention?
Leverage Shopify customer tags and apps like Bold Custom Pricing to easily segment customers and offer dynamic, personalized discounts. This allows for tiered VIP pricing or discounts based on purchase history or product categories.
What does this episode say about conversion & cro?
Craft compelling, curiosity-driven email subject lines for Black Friday, such as 'Your Black Friday price is live. Log in to see it.' or 'A price we can\'t publish. Log in to reveal.' These outperform generic discount announcements by fostering intrigue and a VIP feel.
What does this episode say about email & sms?
Prioritize customer loyalty and perceived value over broad, untargeted sales. Focusing on making customers feel special leads to significantly higher open rates, click-through rates, and long-term buying behavior.
What does this episode say about shopify & ecommerce platforms?
Avoid generic, store-wide discount blasts as they are often ignored during Black Friday due to inbox saturation. Data shows these emails have significantly lower conversion rates compared to exclusive, gated offers.
